Lee Maicon will move to Edelman April 6 as global innovation & strategy officer, a newly created post at the No. 1 independent PR firm.
The more than 20-year communications veteran joins from Interpublic’s McCann, where he was chief strategy officer for North America.
Earlier, he worked strategy roles at Dentsu’s 360i, wing, WPP’s Berlin Cameron and IPG’s DeVries Global and has counseled clients such as Coca-Cola, HBO, Nespresso, Toyota and Spotify,
Richard Edelman expects Maicon will play an essential role “helping us deliver on our unique approach around how we solve business problems for our clients, our earned approach and our promise of being the house of trust,”
Edelman has led strategy and planning for brands like ASICS, Heineken, AXE and Playtex.