Activision Blizzard has named Helaine Klasky, one-time chair of Burson-Marsteller’s US public affairs & crisis communications practice, chief communications officer.
She succeeds Kristin Binns, who is moving to the newly created senior advisor spot, and reports to CEO Bobby Kotick.
Klasky, who exited B-M in 2018, did a seven-year at General Electric serving as senior advisor and CCO of the energy management group.
She also was CCO at Yale University and deputy assistant for PA at both the Treasury Dept. and Office of the US Trade Representative.
Klasky joins Activision Blizzard from SoundExchange, nonprofit that distributes digital royalties to recording artists.
Los Angeles-based Activision Blizzard gaming company owns franchises such as Candy Crush, World of Warcraft and Call of Duty.