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Strategic Objectives handles media relations efforts for paint, color and coatings brand Benjamin Moore’s “See the Love” marketing campaign. In addition, Strategic Objectives, which is the Canadian public relations agency of record for the brand, is working to promote Benjamin Moore through such efforts as partnerships with design experts, as well as supporting product launches and events. The “See the Love” campaign features a 60-second spot, helmed by Academy Award-winning film and commercial director Errol Morris, that the company says encapsulates its values. It also includes radio, print and digital executions, and 30-, 15-, and 6-second ads.
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BLAZE Public Relations teams with Biofriendly Corporation, a company that develops products aimed at solving the world's air quality problems. The agency will promote the company and its Green Plus fuel additive, which the company says reduces the amount of energy needed for fuel to burn, resulting in fewer carbon emissions and improved vehicle performance. Blaze will work to create buzz and coordinate media outreach about the product, focusing largely on educating individuals, brands and corporations about Biofriendly and Green Plus.
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Gunpowder Inc., an active lifestyle communications firm, has been named public relations agency for THOR Industries, a company that manufactures outdoor recreational vehicles. Gunpowder will provide strategic and creative public relations support for the brand. Its work will include driving robust earned media coverage and engagement for the company to raise awareness of THOR Industries and its subsidiaries, as well as helping to bring more consumers into the overall RV market. THOR Industries purchased travel trailer company Airstream in 1980 and also owns such RV companies as Keystone, Jayco, Heartland, Thor Motor Coach and Erwin Hymer Group. Gunpowder’s client roster includes such outdoor industry brands as Humminbird, Costa Sunglasses, Pure Fishing, Beretta, Academy Sports + Outdoors and GoPro.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
