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Strategic Objectives handles media relations efforts for paint, color and coatings brand Benjamin Moore’s “See the Love” marketing campaign. In addition, Strategic Objectives, which is the Canadian public relations agency of record for the brand, is working to promote Benjamin Moore through such efforts as partnerships with design experts, as well as supporting product launches and events. The “See the Love” campaign features a 60-second spot, helmed by Academy Award-winning film and commercial director Errol Morris, that the company says encapsulates its values. It also includes radio, print and digital executions, and 30-, 15-, and 6-second ads.
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BLAZE Public Relations teams with Biofriendly Corporation, a company that develops products aimed at solving the world's air quality problems. The agency will promote the company and its Green Plus fuel additive, which the company says reduces the amount of energy needed for fuel to burn, resulting in fewer carbon emissions and improved vehicle performance. Blaze will work to create buzz and coordinate media outreach about the product, focusing largely on educating individuals, brands and corporations about Biofriendly and Green Plus.
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Gunpowder Inc., an active lifestyle communications firm, has been named public relations agency for THOR Industries, a company that manufactures outdoor recreational vehicles. Gunpowder will provide strategic and creative public relations support for the brand. Its work will include driving robust earned media coverage and engagement for the company to raise awareness of THOR Industries and its subsidiaries, as well as helping to bring more consumers into the overall RV market. THOR Industries purchased travel trailer company Airstream in 1980 and also owns such RV companies as Keystone, Jayco, Heartland, Thor Motor Coach and Erwin Hymer Group. Gunpowder’s client roster includes such outdoor industry brands as Humminbird, Costa Sunglasses, Pure Fishing, Beretta, Academy Sports + Outdoors and GoPro.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
