Strategic Objectives handles media relations efforts for paint, color and coatings brand Benjamin Moore’s “See the Love” marketing campaign. In addition, Strategic Objectives, which is the Canadian public relations agency of record for the brand, is working to promote Benjamin Moore through such efforts as partnerships with design experts, as well as supporting product launches and events. The “See the Love” campaign features a 60-second spot, helmed by Academy Award-winning film and commercial director Errol Morris, that the company says encapsulates its values. It also includes radio, print and digital executions, and 30-, 15-, and 6-second ads.
BLAZE Public Relations teams with Biofriendly Corporation, a company that develops products aimed at solving the world's air quality problems. The agency will promote the company and its Green Plus fuel additive, which the company says reduces the amount of energy needed for fuel to burn, resulting in fewer carbon emissions and improved vehicle performance. Blaze will work to create buzz and coordinate media outreach about the product, focusing largely on educating individuals, brands and corporations about Biofriendly and Green Plus.
Gunpowder Inc., an active lifestyle communications firm, has been named public relations agency for THOR Industries, a company that manufactures outdoor recreational vehicles. Gunpowder will provide strategic and creative public relations support for the brand. Its work will include driving robust earned media coverage and engagement for the company to raise awareness of THOR Industries and its subsidiaries, as well as helping to bring more consumers into the overall RV market. THOR Industries purchased travel trailer company Airstream in 1980 and also owns such RV companies as Keystone, Jayco, Heartland, Thor Motor Coach and Erwin Hymer Group. Gunpowder’s client roster includes such outdoor industry brands as Humminbird, Costa Sunglasses, Pure Fishing, Beretta, Academy Sports + Outdoors and GoPro.