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DraftKings is betting on Donald Trump-connected Ballard Partners to help it achieve its economic development and regulatory relief goals in Washington.
The coronavirus pandemic has dealt a blow to the online gaming platform as US professional sports leagues have suspended play during 2020.
DraftKings, which had $343M in 2019 revenues, is in the midst of wrapping up a merger with SB Tech to create the "only vertically-integrated pure-play sports betting and online gaming company based in the US."
The deal also is a vehicle for DraftKings to go public
Brian Ballard, who chaired the Trump Victory organization in Florida, heads the DraftKings team, which includes Rebecca Benn, staffer to Sen. Thad Cochran (R-MS), and Daniel McFaul, chief of staff to Rep. Matt Gaetz (R-FL).
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
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Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
The National Football League has signed rapper Jay-Z to “amplify the league’s social justice efforts” in its bid to rebound from the PR blackeye suffered from the Colin Kaepernick fiasco. He also will advise the league on Super Bowl performers.
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