Lippe Taylor has hired Emily Buchanan to serve as executive vice president and lead the agency’s new Minneapolis office—its first outside of New York. Buchanan comes to Lippe Taylor from Carmichael Lynch Relate, where she was director of brand marketing, working with clients like KAYAK, OpenTable and IBM. She has also been senior vice president and deputy director of global consumer marketing at MSLGROUP and vice president in the consumer lifestyle group at MWW. In addition to heading up Lippe Taylor’s new office, Buchanan will play a key role in managing and growing the agency’s Midwest-based clients, which currently amount to more than 20 percent of the agency’s annual revenue.
Authentic Campaigns, a political digital communications firm that worked with Kamala Harris on her presidential campaign, has named Loren Merchan partner and president. Merchan was previously vice president and director of advertising at the firm, managing its advertising, creative and operations departments. Before coming to Authentic, she was vice president of advertising at Revolution Messaging and worked for Bayard Advertising and Discovery Communications. Authentic Campaigns founder Mike Nellis will move to a new role as CEO.
Steller has brought on Ryan Hodgson as VP of marketing. Hodgson was previously chief operating officer at Realogics Sotheby's International Realty, where he also led in-house marketing teams. He has also served as VP, integrated marketing at B2B marketing agency Yesler and senior VP, integrated marketing communications at Weber Shandwick. Hodgson has also worked extensively as a travel influencer, partnering with airlines, tour operators, adventure companies, outdoor retailers, resorts and tourism boards. In his new role, he will work to drive the vision and execution of Steller's strategic marketing and growth initiatives.
TransMedia Group has appointed Dilara Tuncer director of public relations. Tuncer was previously a senior publicist at TARA, Ink. in Miami, handling lifestyle, design and philanthropic accounts. She has also served as an account executive at Zakarin Martinez, focusing on architecture, design and real estate clients. In addition to her PR and marketing experience, Tuncer has published articles in Haute Living and Miami New Times. At TransMedia Group, she devises and executes PR campaigns for such clients as Billiards by Brandt, stylist Donna Marie Fischetto and artist /muralist Ken Beberman.