Michelle Giuda, who exited the top global communications and marketing post at Weber Shandwick in February 2018 to head the State Dept.'s PA strategy as assistant secretary, has returned to the Interpublic unit.
She will take the executive VP-geopolitical strategy and risk job in the firm's PA practice. She will help lead its COVID-19 response and counsel clients on how geopolitics impacts on their strategy and reputation.
Giuda revamped the State Dept's communications unit; invested in data/analytics, real-time video and mobile platforms, and launched a new website. She counseled Secretary of State Mike Pompeo and ambassadors throughout the world on PR strategy.
In 2019, she took on the responsibilities of the undersecretary of state for public diplomacy & public affairs.
Prior to her first stint at Weber Shandwick, Giuda was a member of former House Speaker Newt Gingrich's communications team and national deputy press secretary for his 2012 presidential run.
Pam Jenkins, president of Weber Shandwick's global PA practice, praised Giuda's "ability to cast a broad lens on complicated issues and foresee the potential impact on a range of organizations."