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| Michelle Giuda |
Michelle Giuda, who exited the top global communications and marketing post at Weber Shandwick in February 2018 to head the State Dept.'s PA strategy as assistant secretary, has returned to the Interpublic unit.
She will take the executive VP-geopolitical strategy and risk job in the firm's PA practice. She will help lead its COVID-19 response and counsel clients on how geopolitics impacts on their strategy and reputation.
Giuda revamped the State Dept's communications unit; invested in data/analytics, real-time video and mobile platforms, and launched a new website. She counseled Secretary of State Mike Pompeo and ambassadors throughout the world on PR strategy.
In 2019, she took on the responsibilities of the undersecretary of state for public diplomacy & public affairs.
Prior to her first stint at Weber Shandwick, Giuda was a member of former House Speaker Newt Gingrich's communications team and national deputy press secretary for his 2012 presidential run.
Pam Jenkins, president of Weber Shandwick's global PA practice, praised Giuda's "ability to cast a broad lens on complicated issues and foresee the potential impact on a range of organizations."
There is a huge chasm when it comes to support the Iranian invasion between Americans and Israelis.
Tricia McLaughlin, the combative spokesperson for Department of Homeland Security Secretary Kristi Noem, is leaving her post.
While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible.
Orchestra has recruited Deepika Sandhu for the senior VP-legal & crisis communications slot.
Apologies are often seen as a weakness or as proof that a leader has lost control of the narrative. But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is.
