Matt Rizzetta
Matt Rizzetta

North 6th Agency founder and CEO Matt Rizzetta has launched the COVID CEO Pledge as a way to encourage corporate leaders to help lessen the effect of the crisis on employment and job retention. CEOs who take the pledge will commit to a salary reduction of 50 percent through the end of the second quarter of 2020. Those funds should then be reinvested in the preservation of jobs or the addition of new jobs at their firms over the next three months. In the hours after its launch, the site garnered $2M in annualized salaries, with the goal of reaching 100 commitments by the end of the month. “Taking the pledge will send the right message to our employees, our industry and the broader global business community,” said Rizzetta. “We leaders are willing to take a short-term salary cut in order to preserve or stimulate job growth in our industry during this delicate period in which our people face so much uncertainty and potentially lasting financial consequences.”


Intrado, which provides technology-enabled services, has announced a long-term relationship with Adobe aimed at helping marketing and public relations teams jointly track their efforts and measure campaign results across paid, earned, shared and owned media. The first phase of the partnership will give joint customers of Intrado Digital Media and Adobe Experience Cloud the ability to view marketing and public relations results in a single dashboard to facilitate and improve collaboration, visibility, and measurement. “Press release metrics, like impressions and engagement, will be tracked alongside upticks in web traffic,” said Intrado Digital Media president Ben Chodor. The companies say they are planning more product integrations in the coming months.

Adrian Falk

Believe Advertising & PR is now providing press release distribution services, ultimately acting as a news wire service for media outlets. The company, which has offices in Sydney, Melbourne, London and New York, also offers public relations, media buying and product placement services. Prior to distribution, Believe’s PR team will read through each press release to help increase its chance of being picked up. The service will also offer writing services, assisting clients in putting together new releases or re-working existing ones. Believe founder Adrian Falk has worked with such clients as Seiko and Marriott.