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Trevelino/Keller has created the Toilet Paper Exchange, an initiative that supplies those in need with toilet paper and hand sanitizer. In partnership with fiber-based internet provider GigaMonster, the Toilet Paper Exchange will also fulfill requests from nursing homes and assisted living facilities seeking supplies in the coming weeks. Trevelino/Keller held the organization’s first TP Toss on March 16, with gloved team members tossing two rolls into open car windows “out of respect for social distancing.” A March 20 toss is being conducted in the same fashion. Organizations that are interested in donating supplies and/or serving as a TP Toss Collection Point can visit http://toiletpaperexchange.com/TKTossPartner. For location updates, go to Trevelino/Keller’s Facebook and Instagram accounts.
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| Allyn Magrino |
Magrino has put together a guide to help its partners deal with the COVID-19 crisis. The guide offers advice on such topics as negotiating the rules of engagement on social channels, executing program changes in the midst of the crisis and strategies for contributing positively to the conversation taking place around the effects of the coronavirus. Also included are game plans for how to best contact media in the work-from-home world and how to best time the release of information. A copy of the full report can be obtained by going to Magrino’s home page.
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The News Council, which matches non-profits with PR execs willing to volunteer their expertise, is reaching out to non-profits working on the coronavirus crisis with free use of its ExpertClick news release wire and internet press room system. The offer is limited to 501(c)3 groups with 990’s listed at www.Candid.org. “We can help get the word out about solutions, help non-profits get visibility and fund-raise,” says Mitchell P. Davis, president of Broadcast Interview Source, which sponsors the News Council. The non-profit gets the full Signature membership as offered at www.ExpertClick.com/join, and their news releases cascade at the NewsCouncil website. Public relations professionals should reach out to News Council executive director Mitchell P. Davis by phone at (202) 333-5000, or email at: [email protected].
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| Kathleen Lucente |
Red Fan Communications, which works with B2B tech and consumer brands, is offering free-of-charge hour-long conversations with staffers to “every business owner, founder or executive who needs or wants it.” Red Fan president and founder Kathleen Lucente says the topics that her staff can offer assistance with include challenges around bandwidth, staffing, customer engagement and daily communications to virtual employees. Companies wanting to take advantage of this offer can contact Lucente at [email protected].
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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