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Workhouse PR is representing the Garden State Film Festival, which will kick off as a virtual event on Thursday, March 26. The agency is providing media relations for the festival. The GSFF, which screens film from around the world, was set to take place in venues at various locations in and around Asbury Park, NJ, from March 25-29. Previous festivals have also included industry panels and celebrity guests. The 2020 edition, now launching via live stream, will deliver a five-day online program of more than 240 films, which accredited ticket buyers can view virtually in the wake of coronavirus considerations. For more information on the festival, click here.
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5W Public Relations has been named PR agency of record for Manhattan-based walk-in clinic Cure Urgent Care. New York-based 5WPR will provide CUC with on-going media relations and thought leadership work, as well as offer commentary on behalf of the medical practice and its medical director, Dr. Jake Deutsch. 5W has already facilitated media interviews for Dr. Deutsch in light of the ongoing coronavirus (COVID-19) pandemic
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MSSmedia has been selected as the digital marketing agency for the Minnesota Army National Guard, a component of the United States Army and United States National Guard. The Miami-based media and PR agency will provide the battalion with online advertising services to increase recruitment and retention statewide. MSSmedia, which specializes in education, government, real estate and lifestyle, also provides digital marketing services for the New York Army National Guard, executing and managing lead-generation campaigns.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
