 |
Coyne PR and Pacira BioSciences have joined forces on a project addressing the effects of the continuing opioid epidemic in the U.S. Part of Pacira’s unbranded Choices Matter campaign, the project began as a series of three short testimonials illustrating the problems that can result from legal opioid prescriptions when the dangers of these medications are not understood. Coyne and Pacira eventually expanded it into a 40-minute documentary, “Gateway,” that is intended to offer a new view of how overprescribing opioids can have such consequences as addiction and dependence. The documentary, which had its LA premiere last month, has already won the best documentary feature prize at the LA Movie Awards and received an award of merit for documentary short from the Impact DOCS Awards.
 |
| InkHouse founder and CEO Beth Monaghan |
InkHouse offered a March 25 free virtual briefing on new best practices for communications during the COVID-19 crisis. The discussion went over the results of research conducted by InkHouse in collaboration with Sam Whitmore, the founder and editor of Sam Whitmore's Media Survey, which provides tech media analysis and consulting to tech PR pros and media buyers. Topics covered included how to set the right tone, messages and cadence for your social media as well as the rules for media relations during the crisis. In addition to the briefing, InkHouse is offering what it calls the COVID-19 PR Strategies Toolkit, which offers information on such topics as how to take an event virtual and working from home. For more information, click here.
 |
Sutherlandgold has partnered with creative agency Moonshot on a coronavirus communications resource page for CEOs and communicators. The intention of the page is to provide insights and advice on how brands can navigate their way through the changes that the coronavirus has made in the business world, with planned conferences being called off and digital becoming the only communications channel for many professionals. Topics on the page include: the do’s and don’ts of communication when it’s not business as usual, what to do if an employee tests positive and how to successfully pivot after an event is cancelled event. To see the resource page, click here.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
