Coyne PR and Pacira BioSciences have joined forces on a project addressing the effects of the continuing opioid epidemic in the U.S. Part of Pacira’s unbranded Choices Matter campaign, the project began as a series of three short testimonials illustrating the problems that can result from legal opioid prescriptions when the dangers of these medications are not understood. Coyne and Pacira eventually expanded it into a 40-minute documentary, “Gateway,” that is intended to offer a new view of how overprescribing opioids can have such consequences as addiction and dependence. The documentary, which had its LA premiere last month, has already won the best documentary feature prize at the LA Movie Awards and received an award of merit for documentary short from the Impact DOCS Awards.

Beth Monaghan
InkHouse founder and CEO Beth Monaghan

InkHouse offered a March 25 free virtual briefing on new best practices for communications during the COVID-19 crisis. The discussion went over the results of research conducted by InkHouse in collaboration with Sam Whitmore, the founder and editor of Sam Whitmore's Media Survey, which provides tech media analysis and consulting to tech PR pros and media buyers. Topics covered included how to set the right tone, messages and cadence for your social media as well as the rules for media relations during the crisis. In addition to the briefing, InkHouse is offering what it calls the COVID-19 PR Strategies Toolkit, which offers information on such topics as how to take an event virtual and working from home. For more information, click here.


Sutherlandgold has partnered with creative agency Moonshot on a coronavirus communications resource page for CEOs and communicators. The intention of the page is to provide insights and advice on how brands can navigate their way through the changes that the coronavirus has made in the business world, with planned conferences being called off and digital becoming the only communications channel for many professionals. Topics on the page include: the do’s and don’ts of communication when it’s not business as usual, what to do if an employee tests positive and how to successfully pivot after an event is cancelled event. To see the resource page, click here.