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| Chris Cook |
Lambert & Co. has acquired branding, creative and digital agency Fairly Painless Advertising. The deal marks Lambert’s third transaction in the last six months. Terms of the deal, which closed in early March, were not disclosed. Fairly Painless will operate as a division of Lambert, retaining the FP brand (with subtext, a Lambert company). The agency’s current team, led by CEO Chris Cook, will remain in place. Founded in 1992, Holland, MI-based Fairly Painless works with both B2B and consumer-facing brands, in such sectors as automotive and manufacturing, consumer products, education, financial services, non-profit and retail. Its services include research, planning and creative services, brand strategy, video production, web development, digital marketing services and ad buying. “Fairly Painless is an immediate complement to our clients and team,” said Lambert founder and CEO Jeff Lambert.
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Hispanicize Wire, a Latinx-owned and operated, multimedia press release distribution service aimed at U.S. Hispanic journalists, influencers and thought leaders, has rebranded as Latinx Newswire. Latinx Newswire chief operating officer Jersain Cruz will continue in his role. The rebranding will differentiate the wire service from its former sister company, Hispanicize Media Group, which was acquired last year by NGL Collective, the multi-platform media company co-founded by actor John Leguizamo. As part of its rebrand, Latinx Newswire has upgraded its website and is planning to launch new services for small business clients and expand its national multimedia website partner. Latinx Newswire will also continue its strategic partnerships with such general market press release wire services such as GlobeNewswire and with Latinx SEO and marketing firm, Hispanic Market Advisors.
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| Adam Waitkunas |
Milldam Public Relations, a Boston-based firm that works with small and midsize technology, energy, telecommunications and facilities companies, is offering a free one-hour communications consultation to mission-critical providers and vendors. The consultation will be handled through the agency’s mission-critical crisis communications practice. Milldam says the offer comes in response to the increased reliance on data centers and telecom for such purposes as telecommuting, telemedicine and online takeout and meal delivery services. “With the mission-critical industry at the epicenter of this crisis, there is a great opportunity to do good by making certain services available to aid the recovery process,” said Milldam Public Relations president Adam Waitkunas.
Acceleration Community of Companies, a network of independent media, marketing, and communications agencies including DKC, Stripe Theory and MKG, expands ACC Intelligence... Crosby Marketing Communications CEO Raymond Crosby is named to the Anne Arundel County Chamber of Commerce’s 2026 Business Hall of Fame Class... Superson, a Helsinki-based agency with hubs in Amsterdam, Toronto and Singapore, is expanding its footprint in North America with the opening of a Toronto office.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
