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| Chris Cook |
Lambert & Co. has acquired branding, creative and digital agency Fairly Painless Advertising. The deal marks Lambert’s third transaction in the last six months. Terms of the deal, which closed in early March, were not disclosed. Fairly Painless will operate as a division of Lambert, retaining the FP brand (with subtext, a Lambert company). The agency’s current team, led by CEO Chris Cook, will remain in place. Founded in 1992, Holland, MI-based Fairly Painless works with both B2B and consumer-facing brands, in such sectors as automotive and manufacturing, consumer products, education, financial services, non-profit and retail. Its services include research, planning and creative services, brand strategy, video production, web development, digital marketing services and ad buying. “Fairly Painless is an immediate complement to our clients and team,” said Lambert founder and CEO Jeff Lambert.
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Hispanicize Wire, a Latinx-owned and operated, multimedia press release distribution service aimed at U.S. Hispanic journalists, influencers and thought leaders, has rebranded as Latinx Newswire. Latinx Newswire chief operating officer Jersain Cruz will continue in his role. The rebranding will differentiate the wire service from its former sister company, Hispanicize Media Group, which was acquired last year by NGL Collective, the multi-platform media company co-founded by actor John Leguizamo. As part of its rebrand, Latinx Newswire has upgraded its website and is planning to launch new services for small business clients and expand its national multimedia website partner. Latinx Newswire will also continue its strategic partnerships with such general market press release wire services such as GlobeNewswire and with Latinx SEO and marketing firm, Hispanic Market Advisors.
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| Adam Waitkunas |
Milldam Public Relations, a Boston-based firm that works with small and midsize technology, energy, telecommunications and facilities companies, is offering a free one-hour communications consultation to mission-critical providers and vendors. The consultation will be handled through the agency’s mission-critical crisis communications practice. Milldam says the offer comes in response to the increased reliance on data centers and telecom for such purposes as telecommuting, telemedicine and online takeout and meal delivery services. “With the mission-critical industry at the epicenter of this crisis, there is a great opportunity to do good by making certain services available to aid the recovery process,” said Milldam Public Relations president Adam Waitkunas.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
