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| Chris Cook |
Lambert & Co. has acquired branding, creative and digital agency Fairly Painless Advertising. The deal marks Lambert’s third transaction in the last six months. Terms of the deal, which closed in early March, were not disclosed. Fairly Painless will operate as a division of Lambert, retaining the FP brand (with subtext, a Lambert company). The agency’s current team, led by CEO Chris Cook, will remain in place. Founded in 1992, Holland, MI-based Fairly Painless works with both B2B and consumer-facing brands, in such sectors as automotive and manufacturing, consumer products, education, financial services, non-profit and retail. Its services include research, planning and creative services, brand strategy, video production, web development, digital marketing services and ad buying. “Fairly Painless is an immediate complement to our clients and team,” said Lambert founder and CEO Jeff Lambert.
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Hispanicize Wire, a Latinx-owned and operated, multimedia press release distribution service aimed at U.S. Hispanic journalists, influencers and thought leaders, has rebranded as Latinx Newswire. Latinx Newswire chief operating officer Jersain Cruz will continue in his role. The rebranding will differentiate the wire service from its former sister company, Hispanicize Media Group, which was acquired last year by NGL Collective, the multi-platform media company co-founded by actor John Leguizamo. As part of its rebrand, Latinx Newswire has upgraded its website and is planning to launch new services for small business clients and expand its national multimedia website partner. Latinx Newswire will also continue its strategic partnerships with such general market press release wire services such as GlobeNewswire and with Latinx SEO and marketing firm, Hispanic Market Advisors.
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| Adam Waitkunas |
Milldam Public Relations, a Boston-based firm that works with small and midsize technology, energy, telecommunications and facilities companies, is offering a free one-hour communications consultation to mission-critical providers and vendors. The consultation will be handled through the agency’s mission-critical crisis communications practice. Milldam says the offer comes in response to the increased reliance on data centers and telecom for such purposes as telecommuting, telemedicine and online takeout and meal delivery services. “With the mission-critical industry at the epicenter of this crisis, there is a great opportunity to do good by making certain services available to aid the recovery process,” said Milldam Public Relations president Adam Waitkunas.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
