Chris Cook
Chris Cook

Lambert & Co. has acquired branding, creative and digital agency Fairly Painless Advertising. The deal marks Lambert’s third transaction in the last six months. Terms of the deal, which closed in early March, were not disclosed. Fairly Painless will operate as a division of Lambert, retaining the FP brand (with subtext, a Lambert company). The agency’s current team, led by CEO Chris Cook, will remain in place. Founded in 1992, Holland, MI-based Fairly Painless works with both B2B and consumer-facing brands, in such sectors as automotive and manufacturing, consumer products, education, financial services, non-profit and retail. Its services include research, planning and creative services, brand strategy, video production, web development, digital marketing services and ad buying. “Fairly Painless is an immediate complement to our clients and team,” said Lambert founder and CEO Jeff Lambert.

LatinX

Hispanicize Wire, a Latinx-owned and operated, multimedia press release distribution service aimed at U.S. Hispanic journalists, influencers and thought leaders, has rebranded as Latinx Newswire. Latinx Newswire chief operating officer Jersain Cruz will continue in his role. The rebranding will differentiate the wire service from its former sister company, Hispanicize Media Group, which was acquired last year by NGL Collective, the multi-platform media company co-founded by actor John Leguizamo. As part of its rebrand, Latinx Newswire has upgraded its website and is planning to launch new services for small business clients and expand its national multimedia website partner. Latinx Newswire will also continue its strategic partnerships with such general market press release wire services such as GlobeNewswire and with Latinx SEO and marketing firm, Hispanic Market Advisors.

Adam Waitkunas
Adam Waitkunas

Milldam Public Relations, a Boston-based firm that works with small and midsize technology, energy, telecommunications and facilities companies, is offering a free one-hour communications consultation to mission-critical providers and vendors. The consultation will be handled through the agency’s mission-critical crisis communications practice. Milldam says the offer comes in response to the increased reliance on data centers and telecom for such purposes as telecommuting, telemedicine and online takeout and meal delivery services. “With the mission-critical industry at the epicenter of this crisis, there is a great opportunity to do good by making certain services available to aid the recovery process,” said Milldam Public Relations president Adam Waitkunas.