Mark Gorman, who led government relations for the Distilled Spirits Council of the US for 20 years, has joined the National Assn. of Cannabis Businesses as executive VP/COO.
At DISCUS, Gorman spearheaded public policy and advocacy efforts on the federal and state levels. He exited the group as senior advisor to CEO Chris Swonger.
Earlier, Gorman did a seven-year government affairs stint at the National Restaurant Assn., served as deputy director of General Mills' DC office and worked as tax aide to Republican Sen. John Chafee (R-RI).
NACB CEO Gina Kranwinkel said Gorman's understanding of the challenges faced by a highly regulated industry is an ideal fit for her group.
Established in 2017, the NACB bills itself as the only trade group dedicated to promoting national standards for responsible advertising and marketing of cannabis products, as well as other best practice guidelines.
It represents more than 400 member-businesses, as well as cannabis professionals throughout the country.