Ken Luce's LDWW represents Carnival Corp. as the world's No. 1 cruise ship operator today announced plans to raise $6B via the sale of bonds and stock to help stave off Chapter XI,

Carnival has docked its fleet until May 15 in the aftermath of COVID-19 quarantines and subsequent death of passengers who had booked trips on its Grand Princess and Diamond Princess ships.

The company posted a $781M loss for the quarter ended February compared to a year ago $336M profit. Carnival's stock trades at $13.31. 52-week range is $7.90 and $56.04.

Luce launched Dallas-based LDWW in 2012 after serving as global COO at Hill+Knowlton Strategies, president client management at Weber Shandwick and aide to Texas governor Rick Perry.

LDWW partner Mike Flanagan handles the Carnival business, working in conjunction with the company's senior VP/CCO Roger Frizzell.