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The Zimmerman Agency has started “Hunger to Help,” a campaign urging local businesses and consumers to purchase gift cards, for use now or later, in support of the restaurant industry, which has been hit hard by the COVID-19 crisis. Restaurants interested in participating in the campaign will be featured, at no cost, on the campaign's landing page, with a direct link to their respective pages to drive sales and offset lost income. “As we work to build strategy for our many travel, hospitality and consumer accounts all over the world, we are witnessing first-hand how these companies in our own backyard are being affected,” said The Zimmerman Agency president and founder Curtis Zimmerman. To find more about the campaign, go to www.hungertohelp.com.
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Matter Communications has launched an internal communications offering. Matter CEO Scott Signore says the offering is intended to help companies “ensure the happiness, engagement and productivity of their teams while we all navigate this expanded work-from-home world.” It consists of three-tiered offerings: the Company Culture Plan, which includes a mix of strategic counsel and basic communication tools; the Business Continuity Plan, which offers such customized content as FAQ sheets, HR training videos and forward-looking messaging on maintaining productivity; and Bringing It All Together, which leverages strategies including webinars, training videos, social posts and team-building exercises to help clients fuse company culture with business goals. To find out more about the offering, click here.
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Goodnewsforpets, the digital publishing arm of Germinder & Associates, is extending its COVID-19 content and 20th-anniversary program with the opening of its VMX Virtual booth. The booth is an immersive and interactive platform that was launched in January by the North American Veterinary Community. Developed by Simulocity, a simulation technology, gamification and immersive tech company, it incorporates those techniques into the virtual trade show industry. It is an offshoot of the NAVC’s VMX, a veterinary conference that includes more than 700 exhibiting companies. The VMX Virtual booth is meant to serve as a supplement to the live conference, providing a year-round engagement opportunity for both exhibitors and attendees. To find out more about the VMX Virtual Expo, click here.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
