The Zimmerman Agency has started “Hunger to Help,” a campaign urging local businesses and consumers to purchase gift cards, for use now or later, in support of the restaurant industry, which has been hit hard by the COVID-19 crisis. Restaurants interested in participating in the campaign will be featured, at no cost, on the campaign's landing page, with a direct link to their respective pages to drive sales and offset lost income. “As we work to build strategy for our many travel, hospitality and consumer accounts all over the world, we are witnessing first-hand how these companies in our own backyard are being affected,” said The Zimmerman Agency president and founder Curtis Zimmerman. To find more about the campaign, go to www.hungertohelp.com.


Matter Communications has launched an internal communications offering. Matter CEO Scott Signore says the offering is intended to help companies “ensure the happiness, engagement and productivity of their teams while we all navigate this expanded work-from-home world.” It consists of three-tiered offerings: the Company Culture Plan, which includes a mix of strategic counsel and basic communication tools; the Business Continuity Plan, which offers such customized content as FAQ sheets, HR training videos and forward-looking messaging on maintaining productivity; and Bringing It All Together, which leverages strategies including webinars, training videos, social posts and team-building exercises to help clients fuse company culture with business goals. To find out more about the offering, click here.


Goodnewsforpets, the digital publishing arm of Germinder & Associates, is extending its COVID-19 content and 20th-anniversary program with the opening of its VMX Virtual booth. The booth is an immersive and interactive platform that was launched in January by the North American Veterinary Community. Developed by Simulocity, a simulation technology, gamification and immersive tech company, it incorporates those techniques into the virtual trade show industry. It is an offshoot of the NAVC’s VMX, a veterinary conference that includes more than 700 exhibiting companies. The VMX Virtual booth is meant to serve as a supplement to the live conference, providing a year-round engagement opportunity for both exhibitors and attendees. To find out more about the VMX Virtual Expo, click here.