Life science and healthcare CG Life has acquired Philadelphia-based scientific PR and technical marketing agency McDAY.
Financial terms of the deal weren’t disclosed.
Founded in 2006, McDAY focuses on marketing campaigns for organizations in the pharmaceutical, biotech, chemical and technology fields. The agency is led by president Susan Stipa, a former Roche process chemical engineer who bought the agency in 2015. Prior to running McDAY, Stipa was a senior vice president of commercial operations for Foster Wheeler Biokinetics’s pharmaceutical division in Philadelphia.
Stipa will continue to serve in the president role in light of the acquisition.
The agency will henceforth be known as McDAY, a CG Life Agency, and will continue to operate from its Center City, Philadelphia offices.
CG Life founding partner Murad Sabzali told O’Dwyer’s that the agency made the acquisition to expand its pharma expertise and establish an East Coast footprint.
“This is an extremely exciting time in life sciences and healthcare. The speed at which innovation is becoming commercialized is unprecedented,” Sabzali said. “This requires an increasingly sophisticated approach to marketing and communications. Together, CG Life and McDay have such a wealth of scientists and engineers within our combined team that it felt like the perfect time to make available our most important resources: solid scientific understanding, strategic data-driven insights, and decades upon decades of combined business experience."
It’s the Chicago-based agency’s second acquisition in 2020. In January, CG Life acquired Colorado-based digital marketing agency The Market Element.