PAN Communications has put together a reference guide with advice on how marketing and PR professionals can navigate the hurdles of the COVID-19 world. “Crisis Communications: How to Prepare and Execute a Sound Communications Plan When Dealing With a Crisis” discusses internal and external communications strategies that can aid in adjusting and reacting to the situation. The topics covered include: ways to Identify the start of a crisis, how to establish your chain of command, what preparations are needed for each stage of the crisis, which tools are effective for developing messaging documents and best practices for partner, customer, media and social media communication. To see a copy of the guide, click here.
Ben Long, founder and CEO of Travaille Executive Search, has died. Long had a stroke in December 2018. Founded in 1984 in New York, Travaille subsequently moved to Washington, DC, placing PR and communications executives in the DC area as well as throughout the U.S. and in international markets. “When asked about the jobs that he has filled,” Travaille’s website says, “Long proudly talks about his work with the oil industry, research and technology, public affairs organizations, corporate and manufacturing. Firm clients included Microsoft, Boeing, AstraZeneca and ExxonMobil.
William Mills Agency commissioned a survey by the Harris Poll to find out what effect social distancing was having on consumers’ use of digital banking and digital payments. The study, which polled 1,043 adults age 18 and older from March 23 to 24, asked, “During social distancing, how much more or less likely are you to leverage digital banking and digital payments?” Nearly three-quarters (73 percent) of respondents said they would be more or much more likely to leverage digital banking and digital payments during social distancing. But that number was only 64 percent for lower-income respondents (those with household incomes of less than $50,000), while 78 percent of those with household incomes above $50,000 said they were more likely to use digital channels. The study also found that younger respondents were more likely to opt for digital banking and payments, while college graduates were considerably more likely to increase their usage than were those with a high school education or less.