BackBay Communications has been named agency for Vital Capital, an impact investor focused on companies in sub-Saharan Africa. BackBay will develop and deploy an integrated public relations, content development and digital marketing program that raises awareness of Vital Capital with investors, portfolio companies, international organizations, banks and other impact investing funds. The program will include media relations, social media, electronic communications, conferences and other integrated tactics. “BackBay has extensive impact investing public relations experience and we look forward to raising awareness of how Vital Capital can bring the capital, experience, relationships and on-the-ground assistance to help build the next generation of great African companies,” said Vital Capital managing partner Nimrod Gerber.


5W Public Relations has landed TheSoul Publishing, an independent digital studio that produces such channels such as 5-Minute Crafts. Milk & Honey PR will provide media relations for the company in Europe. 5W will work to highlight the brand and its original content, while introducing TheSoul’s leadership team and content creators to the American audience. Milk & Honey PR will lead efforts in markets including the UK, France and Germany. TheSoul Publishing has also brought on former Golin director Eric Schultz to serve as director of global communications.


The Consultancy PR has been retained by Arhaus, a retail chain that designs and sells home furnishings online and through its stores and catalogs. The Consultancy’s team will handle media relations, strategic partnerships and events, with a focus on increasing press exposure to build brand awareness and position Arhaus as a market leader. The efforts will target consumer and trade audiences on a national and regional scale. Founded in 1986, Arhaus has 70 store locations across the U.S., offering design services and custom-design capabilities in addition to its products.