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BackBay Communications has been named agency for Vital Capital, an impact investor focused on companies in sub-Saharan Africa. BackBay will develop and deploy an integrated public relations, content development and digital marketing program that raises awareness of Vital Capital with investors, portfolio companies, international organizations, banks and other impact investing funds. The program will include media relations, social media, electronic communications, conferences and other integrated tactics. “BackBay has extensive impact investing public relations experience and we look forward to raising awareness of how Vital Capital can bring the capital, experience, relationships and on-the-ground assistance to help build the next generation of great African companies,” said Vital Capital managing partner Nimrod Gerber.
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5W Public Relations has landed TheSoul Publishing, an independent digital studio that produces such channels such as 5-Minute Crafts. Milk & Honey PR will provide media relations for the company in Europe. 5W will work to highlight the brand and its original content, while introducing TheSoul’s leadership team and content creators to the American audience. Milk & Honey PR will lead efforts in markets including the UK, France and Germany. TheSoul Publishing has also brought on former Golin director Eric Schultz to serve as director of global communications.
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The Consultancy PR has been retained by Arhaus, a retail chain that designs and sells home furnishings online and through its stores and catalogs. The Consultancy’s team will handle media relations, strategic partnerships and events, with a focus on increasing press exposure to build brand awareness and position Arhaus as a market leader. The efforts will target consumer and trade audiences on a national and regional scale. Founded in 1986, Arhaus has 70 store locations across the U.S., offering design services and custom-design capabilities in addition to its products.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
