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BackBay Communications has been named agency for Vital Capital, an impact investor focused on companies in sub-Saharan Africa. BackBay will develop and deploy an integrated public relations, content development and digital marketing program that raises awareness of Vital Capital with investors, portfolio companies, international organizations, banks and other impact investing funds. The program will include media relations, social media, electronic communications, conferences and other integrated tactics. “BackBay has extensive impact investing public relations experience and we look forward to raising awareness of how Vital Capital can bring the capital, experience, relationships and on-the-ground assistance to help build the next generation of great African companies,” said Vital Capital managing partner Nimrod Gerber.
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5W Public Relations has landed TheSoul Publishing, an independent digital studio that produces such channels such as 5-Minute Crafts. Milk & Honey PR will provide media relations for the company in Europe. 5W will work to highlight the brand and its original content, while introducing TheSoul’s leadership team and content creators to the American audience. Milk & Honey PR will lead efforts in markets including the UK, France and Germany. TheSoul Publishing has also brought on former Golin director Eric Schultz to serve as director of global communications.
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The Consultancy PR has been retained by Arhaus, a retail chain that designs and sells home furnishings online and through its stores and catalogs. The Consultancy’s team will handle media relations, strategic partnerships and events, with a focus on increasing press exposure to build brand awareness and position Arhaus as a market leader. The efforts will target consumer and trade audiences on a national and regional scale. Founded in 1986, Arhaus has 70 store locations across the U.S., offering design services and custom-design capabilities in addition to its products.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
