Kekst CNC has named Elvira Pignal, Nathan Riggs and Anntal Silver partners of the firm, effective immediately. Pignal leads Kekst CNC’s Paris office, specializing in managing complex mandates and covering corporate affairs as well as crisis and issues management. She also established and ran CNC’s Mumbai office from 2016 to 2018 Before coming to the agency, she was with Brunswick Group in London and Brussels. Riggs was previously chief of staff to Kekst CNC’s co-CEO in New York, working on some of the firm’s highest profile mandates, as well supporting the combination of Kekst and CNC in 2018. In addition to supporting clients in strategic communications and investor relations efforts, he has significant experience in M&A, shareholder activism, and crisis communications. Silver was previously a prinicipal of the firm, advising ompanies on corporate and financial public relations matters. Prior to joining Kekst CNC, she was a member of the alternative capital markets team within Goldman Sachs’ investment management division.
Cannabis education platform Green Flower Media has hired Lance Lambert as vice president of marketing. Lambert was previously director of business development at Boveda, which makes humidity control products. At Boveda, he oversaw the company’s cannabis-centered portfolio, and was responsible for expanding the brand into Europe, South America and APAC. Before coming to Boveda, he was director of media operations at tech platform Weedmaps, and served as director of digital operations and general manager of The Cannabist, a news site operated by the Denver Post. In his new post, Lambert will focus on building Green Flower Media’s brand, audience and revenue.
Subject Matter has named Jon Tilton senior strategist, integrated campaigns, based in its Washington, DC office. Tilton joins Subject Matter from TogoRun, FleishmanHillard’s global strategic healthcare communications and public affairs group, where he was senior vice president, digital strategy and global partnerships. Before that, he served as account director, integrated and digital marketing at MXM Social and deputy director of digital communications and grassroots advocacy at America’s Health Insurance Plans. He has counseled corporate and agency clients across such industry sectors as agriculture, auto, energy, food, health, manufacturing, tech, wellness and life sciences. At Subject Matter, Tilton will focus on helping clients solve complex organizational brand and policy communications challenges.