Jeff Bradford
Jeff Bradford

The Bradford Group has merged with the Dalton Agency to create what it says is Nashville’s fourth-largest public relations and advertising agency as measured by revenue.

Jim Dalton
Jim Dalton

Dalton, which also has offices in Jacksonville and Atlanta, will maintain the Dalton Agency brand, while the Nashville office will operate under the Bradford Group name.

Jim Dalton, based in Jacksonville, is CEO of the entire company, with Bradford president and CEO Jeff Bradford leading the Nashville office as president, alongside executive vice president and COO Gina Gallup, who will be senior vice president.

Dalton already represents such Nashville companies as Opryland Hotel and Soundwaves Water Experience, Change Healthcare and the Country Music Hall of Fame and Museum.