FleishmanHillard has launched a cross-functional global practice to counsel clients during the post-COVID-19 era. FleishmanHillard’s Recovery and Resurgence Practice will provide brand and reputation counsel, and share scenario planning and best practices across disciplines, industry sectors and geographies. The practice team will partner with client service teams that have deep knowledge of individual client situations, geographies and opportunities. “Recovery is going to be a process, not an event, and not a linear process in most places,” said FleishmanHillard senior partner Peter Verrengia, who will lead the firm’s efforts. “Organizations need to move from today’s ‘business as possible’ to the strongest possible recovery in the context of the reality we find at the end of the pandemic curve.”
Hill+Knowlton Strategies is setting up shop in Indonesia, taking over Verve (the public relations arm of fellow WPP company Wunderman Thompson) and opening H+K Indonesia. The office will be led by former Wunderman Thompson Indonesia CEO Marianne Admardatine, who supervised the Indonesia launch of Verve in 2018. Joining Admardatine from Verve will be managing director Harry Deje and public affairs director Ahmad Zaki. “Indonesia continues to experience significant economic growth and is attracting investment by multi-regional companies,” said H+K global chairman and CEO AnnaMaria DeSalva.” DeSalva added that the new office “directly supports our plan for ongoing growth in Asia.”
iMARS Communications of Moscow teams with Miami's VIBE Agency to provide PR and events support for American companies entering Russia and for companies from Russia and the CIS entering the US market. VIBE focuses on destination management and event production. It has worked for LVMH, Microsoft and L'Oreal.