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| Lisa Rosenberg |
Allison+Partners has promoted Lisa Rosenberg to president, consumer brands, a newly created position. Rosenberg was previously chief creative officer and co-chair consumer marketing. Before coming to Allison+Partners in 2013 she was president of North America for Havas PR, where she was responsible for the operational and business leadership of the agency. She also spent two decades at Porter Novelli, where she served on the agency's global leadership committee and held a variety of executive leadership roles. In her new post, Rosenberg will focus on unifying the practice, nurturing and adding depth to agency talent and driving business growth across regions.
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| Melissa Baratta |
ARPR has hired Melissa Baratta to serve as VP of its HealthIT practice group, a newly created position. Baratta comes to ARPR from Affect, where she most recently served as senior VP, healthcare lead. Before joining Affect in 2012, she was managing director at Ricochet Public Relations. Baratta has represented such clients as Quest Diagnostics, GlaxoSmithKline and Curable. At ARPR, Baratta will oversee the firm’s HealthIT business, which includes electronic health records, telehealth, patient engagement and population health management. ARPR’s HealthIT practice has recently added tech-enabled pharmacy benefits optimizer RxBenefits to its client roster and extended its relationship with Rimidi, a cloud-based software provider that last month announced an EHR-integrated COVID-19 screening application for health systems to flag patients with possible Coronavirus symptoms.
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| Danielle Gower Adamski |
Furia Rubel Communications has hired Danielle Gower Adamski as a public relations director. Gower Adamski was previously director, marketing and institutional advancement at Good Shepherd Penn Partners, a hospital and healthcare company. Her experience encompasses digital marketing strategy, communications, fundraising and community relations programs. In her new role, Gower Adamski collaborates with clients to develop and implement integrated communications and marketing strategies, including public relations, media relations, crisis communications, content marketing and social media.
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
FGS Global brings on Global Counsel's Joe Palombo as a partner in the firm’s London office... SJW Group, an investor-owned pure-play water and wastewater utility, names Nazan Riahei as VP of communications, a newly created role... Measurabl, an ESG tech platform for real estate, names Chris Zegal SVP of marketing
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