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Rooney Partners handles US PR for Carbios, the French "green chemistry company" that has developed a proprietary technology for converting plastic waste into new bottles within hours, a process it calls "a breakthrough towards a circular economy."
The mutant enzyme developed by Carbios, which is shooting for industrial-scale in five years, holds the potential to recycle the billions of tons of plastic waste that are polluting the world's oceans.
More than 360M tons of plastic are produced each year, of which 150M to 200M tons wind up in landfills or the natural environment.
The scientific journal, Nature, published news of the Carbios process on March 8.
The article describes how the enzyme biologically depolymerizes all polyethylene terephthalate (PET) plastic waste, followed by an extremely efficient recycling into new bottles. PET is used bottles, food containers, fibers and packaging.
Alain Marty, Carbios’ chief scientific officer and co-author of the Nature article is very proud that "one of the most highly respected scientific journals in the world, has validated the quality of the research led by Carbios and TBI laboratory scientists in developing a PET recycling enzyme and a revolutionary process."
Carbios, which is publicly traded, has strategic partnerships with PepsiCo, Suntory, Nestle Waters and L'Oreal.
Rooney Partners' Kate Barrette represents Carbios.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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