Coyne Public Relations has picked up Fairleigh Dickinson University as the largest private college in New Jersey seeks to bolster its brand awareness.

FDU has just wrapped up a record-breaking capital campaign.

Building on that momentum, Luke Schultheis, VP for enrollment, planning and effectiveness, said the school wants to promote its advancements and distinguish itself from its peers.

He expects the partnership with Coyne to result in prospective students, parents, teachers and guidance counselors "becoming even more familiar with FDU’s ability to provide the personal educational experience of a small university with all the benefits of a large university.”

Coyne's higher education practice has served Columbia Business School, Stevens Institute of Technology, University of Virginia's Darden School of Business and Cornell University's SC Johnson College of Business.