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Coyne Public Relations has picked up Fairleigh Dickinson University as the largest private college in New Jersey seeks to bolster its brand awareness.
FDU has just wrapped up a record-breaking capital campaign.
Building on that momentum, Luke Schultheis, VP for enrollment, planning and effectiveness, said the school wants to promote its advancements and distinguish itself from its peers.
He expects the partnership with Coyne to result in prospective students, parents, teachers and guidance counselors "becoming even more familiar with FDU’s ability to provide the personal educational experience of a small university with all the benefits of a large university.”
Coyne's higher education practice has served Columbia Business School, Stevens Institute of Technology, University of Virginia's Darden School of Business and Cornell University's SC Johnson College of Business.
Notre Dame hires Pedro Ribeiro, who most recently served as SVP for communications and PA at the Association of American Universities, as VP for PA and communications, effective Oct. 2.
Former Brooklyn Congressman Edolphus Towns represents 2U Inc. the online higher education company that has partnered with Morehouse College on the Morehouse Online offering.
Mica Stark, chief communications officer at the University of New Hampshire, has joined Brodeur Partners to bolster the Boston-based firm’s higher education offering.
Finn Partners has signed on to provide earned media and marketing support for the Consortium of Universities of the Washington Metropolitan Area on its 120 Initiative effort to address gun violence.
Brunswick Group has recruited Michael Schoenfeld, VP for public affairs, government relations & chief communications officer at Duke University.
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