RF Binder Partners has picked up a $360K pact to handle US media relations for the Qatar Foundation. The one-year effort runs through April 2021.
The independent firm will focus on QF's goals of furthering education, research and community development. It will promote newsworthy events and develop themes for op-ed and bylined articles by QF's leadership.
Founded in 1995, QF is currently pushing a "Qatar Reads" program to highlight the benefits of reading while in isolation during the coronavirus pandemic.
CEO Amy Binder and executive managing director Bill McBride lead RF Binder's 10-member QF team.
RF Binder is working as a subcontractor for Memac Ogilvy & Mather, which is part of WPP. Previously, Ogilvy New York handled QF's US PR.
Since 2017, Qatar has been under a political and economic blockade erected by Saudi Arabia, United Arab Emirates and Egypt for its alleged support of terrorism and cozy ties with Iran.
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