The Pollack Group is working with XtremeAg, a community of farmers from across the United States, on a website intended to help famers negotiate such hurdles as increasingly unstable crop prices, rising costs of equipment and inputs, extreme weather and new technologies. The Pollack Group will handle production and editing of an online content library that will let XtremeAg members share their experiences and methods with growers nationwide. The agency is also leading the development of XtremeAg’s social media channels through organic and paid marketing strategies. Launched in February, XtremeAg’s offerings also include webinars, video tutorials and podcasts.
Ogilvy has been named PR agency of record for beIN SPORTS in North America. Ogilvy will work to raise awareness of beIN’s linear and OTT platforms and programming, including the recently launched beIN SPORTS XTRA, which provides fans with free live sports on platforms including Roku, Samsung TV Plus, XUMO and Pluto TV. Ogilvy’s work, which will encompass media and influencer relations as well as activations around major events, will be handled by its Chicago, New York and Sacramento offices. beIN SPORTS holds exclusive broadcast rights to world-class soccer properties including LaLiga, Copa Libertadores, Copa Sudamericana, Coupe de France and CAF Confederation Cup. It also broadcasts such sports as wrestling, mixed martial arts, skiing and handball.
iMARS Communications will provide communications support for “Sport Is a Way of Life,” an initiative by the Russian government to promote physical culture, sport and a healthy lifestyle. iMARS will create and implement the project’s integrated promotional strategy, which will include Internet and social media efforts, as well as working with opinion leaders and influencers. Based in Moscow, iMARS also has a subsidiary in Beijing and a network of international partners.