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The Pollack Group is working with XtremeAg, a community of farmers from across the United States, on a website intended to help famers negotiate such hurdles as increasingly unstable crop prices, rising costs of equipment and inputs, extreme weather and new technologies. The Pollack Group will handle production and editing of an online content library that will let XtremeAg members share their experiences and methods with growers nationwide. The agency is also leading the development of XtremeAg’s social media channels through organic and paid marketing strategies. Launched in February, XtremeAg’s offerings also include webinars, video tutorials and podcasts.
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Ogilvy has been named PR agency of record for beIN SPORTS in North America. Ogilvy will work to raise awareness of beIN’s linear and OTT platforms and programming, including the recently launched beIN SPORTS XTRA, which provides fans with free live sports on platforms including Roku, Samsung TV Plus, XUMO and Pluto TV. Ogilvy’s work, which will encompass media and influencer relations as well as activations around major events, will be handled by its Chicago, New York and Sacramento offices. beIN SPORTS holds exclusive broadcast rights to world-class soccer properties including LaLiga, Copa Libertadores, Copa Sudamericana, Coupe de France and CAF Confederation Cup. It also broadcasts such sports as wrestling, mixed martial arts, skiing and handball.
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iMARS Communications will provide communications support for “Sport Is a Way of Life,” an initiative by the Russian government to promote physical culture, sport and a healthy lifestyle. iMARS will create and implement the project’s integrated promotional strategy, which will include Internet and social media efforts, as well as working with opinion leaders and influencers. Based in Moscow, iMARS also has a subsidiary in Beijing and a network of international partners.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
