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The Pollack Group is working with XtremeAg, a community of farmers from across the United States, on a website intended to help famers negotiate such hurdles as increasingly unstable crop prices, rising costs of equipment and inputs, extreme weather and new technologies. The Pollack Group will handle production and editing of an online content library that will let XtremeAg members share their experiences and methods with growers nationwide. The agency is also leading the development of XtremeAg’s social media channels through organic and paid marketing strategies. Launched in February, XtremeAg’s offerings also include webinars, video tutorials and podcasts.
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Ogilvy has been named PR agency of record for beIN SPORTS in North America. Ogilvy will work to raise awareness of beIN’s linear and OTT platforms and programming, including the recently launched beIN SPORTS XTRA, which provides fans with free live sports on platforms including Roku, Samsung TV Plus, XUMO and Pluto TV. Ogilvy’s work, which will encompass media and influencer relations as well as activations around major events, will be handled by its Chicago, New York and Sacramento offices. beIN SPORTS holds exclusive broadcast rights to world-class soccer properties including LaLiga, Copa Libertadores, Copa Sudamericana, Coupe de France and CAF Confederation Cup. It also broadcasts such sports as wrestling, mixed martial arts, skiing and handball.
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iMARS Communications will provide communications support for “Sport Is a Way of Life,” an initiative by the Russian government to promote physical culture, sport and a healthy lifestyle. iMARS will create and implement the project’s integrated promotional strategy, which will include Internet and social media efforts, as well as working with opinion leaders and influencers. Based in Moscow, iMARS also has a subsidiary in Beijing and a network of international partners.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
