J.Peter Donald
J. Peter Donald

J. Peter Donald, a former communications director at the New York Police Dept. and assistant police commissioner, has joined Reevemark, the strategic communications shop launched in 2018 by Sard Verbinnen & Co. veterans.

At the NYPD, Donald handled public affairs and advised mayor Bill de Blasio and then-commissioner James O'Neill on the perceptions and reputation of the department.

He worked initiatives such as the new use of force policy, drone program and body-worn cameras as well as leading communications for the city during the Chelsea bombing in 2016.

Prior to the NYPD, Donald was spokesperson for the Federal Bureau of Investigation's New York office. At the FBI's largest field office, Donald shaped the Bureau's image around the search for Etan Patz and 10th anniversary of the 9/11 attacks

Most recently, Donald headed communications for Citizen global safety network and previously worked on John McCain's presidential run.

Brandy Bergman, Reevemark CEO, said Donald's "unique experience navigating complex reputational issues for the FBI and the NYPD, as well as for private sector clients, will serve our firm, and our clients, well.”

Prior to joining SV&C, she was senior assistant district attorney in the Kings County (Brooklyn) DA's Office.

Reevemark recently advised Simon Property Group on its $10B acquisition of Taubman Centers, Payless Shoesource on its bankruptcy filing, Gulfport energy company on activist defense, and BauschHealth on positioning.