IPREX has joined forces with creative and research firm Marketing for Change Co. and iHeartMedia to form the Pandemic Behavioral Working Group. The goal of the PBWG is to develop and disseminate effective behavior change strategies employed by public health, government, non-governmental organizations, researchers, academia and corporations impacted by the Covid-19 pandemic. It is compiling a repository of relevant behavioral research; developing a set of specific, segmented behaviors for key actors affected by the pandemic; and working to create shared definitions of key terms to reduce confusion around behaviors underlying new terms such as social distancing. The PBWG will launch a speakers bureau and a series of forums featuring guidance from academics, public health practitioners, public and private sector leaders, and others who are working on the ground to guide behavioral pandemic preparedness and response.
French|West|Vaughan is providing media and communications services for CovidAYACancer.org, a comprehensive online resource for young people with cancer and the health professionals who treat them. Marketing and digital design for the effort are being handled by KWT Global. The site will bring together critical information benefitting adolescent and young adult cancer patients, patient advocates and medical professionals working with this population in the midst of the COVID-19 crisis. It is being launched by the CovidAYACancer alliance, a group of six non-profit AYA cancer advocacy organizations: Teen Cancer America, Stupid Cancer, The Leukemia and Lymphoma Society, Cancer and Careers, Lacuna Loft and CureSearch. The alliance is supported by international pharmaceutical company Servier, which is providing coordination and technical support.
Agency33 Public Relations, which focuses on LGBTQ marketing, public relations and advertising, has added a consulting division for corporations who wish to begin or expand LGBTQ marketing efforts. The agency will also offer training for C-Suite executives and support staff who may be unfamiliar with standard LGBTQ vernacular and consumer buying behavior, as well as assisting clients with the implementation of internal diversity initiatives. Other services offered by the division include digital marketing strategy and partnership analysis and development.