So, you’ve landed your client or senior leader an interview opportunity on a major outlet. You want to make sure they’ll look and sound their best, but in this era of Skype, Zoom and Cisco Webex interviews, can you count on your spokesperson to navigate the IT challenges of delivering the best video and audio?
|Doug Simon, CEO of D S Simon Media, as seen in his home office.|
In this time of crisis, it’s more important than ever for senior leadership at organizations to tell their story to the public. Not only do these interviews reach key external audiences but they’re also critical in communicating with employees. While audiences have quickly gotten used to cable news interviews from home environments, the better the picture and sound quality, the more effective your message. These “CEO proof” tips can help.
Video set up
Position the camera at eye level or slightly above to give you the most complimentary appearance. We’ve found Zoom provides the best video quality and is easiest to use.
Make sure the device and program you use can send the signal in landscape (16 x 9) mode. Note: Using Zoom on an iPhone will not send in full 16 x 9 so that’s not ideal.
Frame the shot just slightly above your head to your belly button or slightly above. This allows the station to crop out your name and other information that appears on the bottom of your screen that shouldn’t be broadcast.
Lighting and appearance
The best option is to be in a room that’s evenly lit.
If you add light, it should be in front of you and above you. If it’s too bright push it further from you.
Avoid a window in the background, as it causes a light imbalance during the day and reflections at night.
Avoid shooting against a flat wall. Shooting in corners gives the shot more depth.
Wear solid colors. Their transmission takes up less bandwidth than busy patterns.
If you don’t use make up, wash your face with a non-abrasive soap beforehand and pat it dry. Dab your face with a tissue beforehand to absorb oils.
It’s best to use in ear headsets to limit audio feedback from a speaker and deliver the best audio quality as the microphone is near you.
Wireless earbuds eliminate the visual of wires in front of you.
If you don’t have wireless ear buds, a headphone extension cord will allow you to run the wires behind you for a better visual. Consider using masking tape to tape the wires to your clothing behind you so it won’t fall out during the interview.
Identify a quiet place in your home to broadcast from. Notify others in your home to keep sounds down and not interrupt you.
Make sure you do this
Look at the camera! It seems easy but we frequently look at the other images on screen instead of the camera. Use a Post-it note or tape to point to, and focus your attention directly on, the camera.
Test everything in advance. Do a practice interview using the spokesperson’s set-up to make sure you check all best practices.
Turn off notifications on whatever device you’re using so it doesn’t interrupt the conversation
Have your PR team connect with the spokesperson to provide tips up until the interview starts, if needed.
D S Simon Media is providing free tech checks to help make sure spokespeople deliver the best audio and video quality for their next TV interview. Contact Doug Simon, firstname.lastname@example.org to schedule.
Doug Simon is CEO of digital, social and video communications firm D S Simon Media.