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| Marion Janic |
Rooney Partners is joining forces with investor relations agency LHA to provide integrated investor relations and public relations programs to healthcare clients. Both firms will continue to operate independently, and there are no staffing or executive changes planned. Rooney Partners partner Marion Janic says over the past two decades the firms have “informally partnered to offer integrated IR and PR services to more than 20 clients in the U.S. and Europe.” With offices in New York, Los Angeles and San Francisco, LHA works with public companies and those going through the IPO process. Rooney Partners provides services for companies in such market verticals as finance, healthcare, manufacturing and technology.
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IntelligenceBank has launched a “crisis communications hub,” an online platform intended to help cross-functional teams to develop unified messaging around COVID-19. The company says the platform offers one-click access to crisis statements, protocols, content and collateral. Its features include digital asset management (with crisis-specific sections for such content as media releases, customer hardship offerings, internal communications, customer communications and government relations) as well as assistance with crisis communications briefs and project management, workflow approvals, crisis brand guidelines and crisis news.
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Israeli PR technology company Propel has conducted research indicating that the volume of pitches sent to journalists has increased during the COVID-19 crisis, while the engagement by journalists with such pitches has remained stable. The study shows that so far this month, PR professionals are sending an average of 16 pitches per day to journalists, up from 14 in March, 13 in February and 10 in January. When it comes to how many of those pitches are opened, journalists polled said they opened 47 percent of pitches received in April, compared to 45 percent in March, 51 percent in February and 46 percent in January. “The pitch volume increase in April and March may indicate a rise in creative story ideas around COVID-19, or crisis management related pitches. The slightly lower but relatively equal open and response rates are likely due to journalists adjusting to remote work,” said Propel co-founder and CEO Zach Cutler. The study is based on pitches sent by over 100 U.S.-based PR professionals in 2020.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
