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BackBay Communications has been named agency of record for Foreside, which provides tech-enabled regulatory and compliance consulting and fund distribution services to clients in the asset and wealth management, private equity, venture capital and hedge fund industries. The agency will provide Foreside with an integrated communications program including media relations, content development, conference participation and awards submissions. Foreside president David Whitaker cited BackBay’s “deep experience representing the types of firms we work with, and strong relationships with the relevant financial services media” as a primary factor in its selection. Headquartered in Portland, ME, Foreside has regional offices in such locations as New York and Boston.
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5W Public Relations has been selected as agency of record by Urgent Response Network, which assists governments, health systems and businesses with access to critical medical supplies. 5W is working with Urgent Response Network chairman and co-founder Brent Skoda, as the organization develops solutions to provide health care organizations, governments and front line workers with the personal protective equipment needed to adequately respond to the COVID-19 crisis. In recent weeks, Urgent Response Network has been assisting major businesses and organizations get the supplies they need to protect their team members. With 250 personnel working mainly from offices in Dallas/Fort Worth and Shanghai, China, URN acts as a bridge between the two countries while facilitating the supply chain flow.
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North 6th Agency has been appointed public relations agency of record for TWO NIL, a growth consultancy that works with direct-to-consumer brands. N6A will implement and execute public relations campaigns focused on building competitive awareness, revenue and recruiting outcomes for the brand. The agency will donate 10 percent of the proceeds from its engagement with TWO NIL to the United Way Worldwide COVID-19 Community Response and Recovery Fund. TWO NIL’s client roster includes 23andMe, Bombas, Dollar Shave Club, Glassdoor and Blue Apron.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
