BackBay Communications has been named agency of record for Foreside, which provides tech-enabled regulatory and compliance consulting and fund distribution services to clients in the asset and wealth management, private equity, venture capital and hedge fund industries. The agency will provide Foreside with an integrated communications program including media relations, content development, conference participation and awards submissions. Foreside president David Whitaker cited BackBay’s “deep experience representing the types of firms we work with, and strong relationships with the relevant financial services media” as a primary factor in its selection. Headquartered in Portland, ME, Foreside has regional offices in such locations as New York and Boston.

Urgent Response Network

5W Public Relations has been selected as agency of record by Urgent Response Network, which assists governments, health systems and businesses with access to critical medical supplies. 5W is working with Urgent Response Network chairman and co-founder Brent Skoda, as the organization develops solutions to provide health care organizations, governments and front line workers with the personal protective equipment needed to adequately respond to the COVID-19 crisis. In recent weeks, Urgent Response Network has been assisting major businesses and organizations get the supplies they need to protect their team members. With 250 personnel working mainly from offices in Dallas/Fort Worth and Shanghai, China, URN acts as a bridge between the two countries while facilitating the supply chain flow.


North 6th Agency has been appointed public relations agency of record for TWO NIL, a growth consultancy that works with direct-to-consumer brands. N6A will implement and execute public relations campaigns focused on building competitive awareness, revenue and recruiting outcomes for the brand. The agency will donate 10 percent of the proceeds from its engagement with TWO NIL to the United Way Worldwide COVID-19 Community Response and Recovery Fund. TWO NIL’s client roster includes 23andMe, Bombas, Dollar Shave Club, Glassdoor and Blue Apron.