![]() |
The Church of Jesus Christ of Latter Day Saints has hired APCO Worldwide to advocate on behalf of the "Fairness for All Act" introduced by Utah Republican Congressman Chris Stewart.
He views the bill as a measure that harmonizes religious freedom and LGBTQ rights.
If passed, it would amend the Civil Rights Act to protect religious freedom in the workplace and the rights of LGBT people while preserving First Amendment rights, according to the Congressman.
The Mormon Church supports the Act because it endorses a "balanced approach that promotes greater fairness for all" by supporting religious freedom and protecting LGBT people from discrimination.
The ACLU takes a different point of view. "The bill facilitates the Trump's administration's ongoing efforts to give a green light to those who would turn LGBTQ people away from jobs, healthcare, housing, even taxpayer-funded programs, simply because of who they are," Ian Thompson of the ACLU's DC office, said in a statement.
By singling out LGBTQ people for lesser protection under the Civil Rights Act, it signals they are less worthy of protection, according to Thompson. "It does this by providing religious organizations and services providers with the ability to discriminate based on sexual orientation and gender identity where they are explicitly prohibited under current federal law from discriminating based on other protected characteristics," he said.
APCO has former Congressmen Don Bonker (D-WA) and Cliff Stearns (R-FL) working the bill.
The account is a return engagement for APCO, which worked for the LDS Church a decade ago.


The current assaults on LGBTQ rights make it essential that communicators ensure they are fluent in the fight against those assaults. LGBTQ people—including the people you work with and your friends—need to step up the fight for our rights. And your clients—companies, organizations, nonprofits, advocates, and others—are going to be thrust into the middle of this fight whether they want to be or not.
Now more than ever, companies must recognize that allyship can’t be seasonal. Backing away from LGBTQ+ inclusion during Pride Month can cause more long-term damage than any short-term political blowback.
Media coverage is always a good way to shine a light on how our nation's resources are being used to persecute people abroad.
After the rainbow-colored logos and Pride flag-bedecked websites disappear at the end of this month, we must remember that Pride is year-round. Now is no time to disengage. In fact, the opposite is true: 2024 should be the Year of the LGBTQ Ally.
LGBTQ+ representation in communications is getting better, but many brands are still lagging when it comes to making a year-round commitment, according to a report from WPP Unite.



