Jane Reiss, who was chief marketing officer at NYC & Co., has joined MerchantCantos, the creative shop of Brunswick Group that, deals with brand/investor communications, employee engagement and sustainability.
Created by former New York mayor Mike Bloomberg, NYC & Co. is the marketing and promotional arm of the city. Reiss was responsible for business development, strategic partnerships and recruitment for NYC & Co while it achieved its target of attracting more than 50M annual visitors a year ahead of schedule.
Reiss joins MerchantCantos from Grey New York, where she was chief brand officer working for clients such as Disney, Whitney Museum of American Art, TJ Maxx, Darden and Nestle.
As North America (New York and San Francisco offices) managing partner, Reiss reports to MerchantCantos CEO Matt Shepherd-Smith.