 |
| Jane Reiss |
Jane Reiss, who was chief marketing officer at NYC & Co., has joined MerchantCantos, the creative shop of Brunswick Group that, deals with brand/investor communications, employee engagement and sustainability.
Created by former New York mayor Mike Bloomberg, NYC & Co. is the marketing and promotional arm of the city. Reiss was responsible for business development, strategic partnerships and recruitment for NYC & Co while it achieved its target of attracting more than 50M annual visitors a year ahead of schedule.
Reiss joins MerchantCantos from Grey New York, where she was chief brand officer working for clients such as Disney, Whitney Museum of American Art, TJ Maxx, Darden and Nestle.
As North America (New York and San Francisco offices) managing partner, Reiss reports to MerchantCantos CEO Matt Shepherd-Smith.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Have a comment? Send it to 
No comments have been submitted for this story yet.