Crosby Marketing Communications has named Julian Hernandez vice president in the agency’s health practice. Hernandez comes to Crosby from its Los Angeles-based healthcare branding agency Maricich Health, where he served as senior client engagement director, leading integrated campaigns and multicultural outreach programs for a client roster that included health plans, hospitals and health systems. He previously worked at Crosby as an account director. In his new post, Hernandez will lead strategic development of branding and enrollment campaigns, stakeholder engagement programs, and behavior change initiatives on behalf of for-profit and nonprofit health organizations.
FiComm Partners, which works primarily with wealth management and financial services firms, has brought on Candice Carlton as a senior vice president, leading its newly launched advisor education offering. She has led similar initiatives for companies including United Capital (recently acquired by Goldman Sachs) and XY Planning Network. Carlton has also served as senior project and communications at Mercer Advisors. FiComm’s advisor education offering is focused on providing financial advisors with the tools to implement proactive marketing and video communications. In addition to a series of virtual workshops, the offering provides hands-on experience and expert guidance. FiComm's first workshop, “Zero to Launch DIY Video,” will take place on May 11.
The Seam, a Memphis, TN-based provider of agribusiness software and trading solutions, has appointed Beth Wilson director of marketing and public relations. Wilson comes to The Seam from inferno, a marketing and advertising firm, where she served as director of public relations. In her new post, Wilson is responsible for managing and enhancing The Seam brand, collaborating with the projects team to deliver materials and models for new services, as well as expanding the company's efforts with industry partners. The Seam began operating in 2000 as an online exchange for cotton trading, and has since expanded its software services into other crops, including peanuts, soybeans, grains and dairy. It has cleared or processed more than $9 billion through its platforms.