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| Julian Hernandez |
Crosby Marketing Communications has named Julian Hernandez vice president in the agency’s health practice. Hernandez comes to Crosby from its Los Angeles-based healthcare branding agency Maricich Health, where he served as senior client engagement director, leading integrated campaigns and multicultural outreach programs for a client roster that included health plans, hospitals and health systems. He previously worked at Crosby as an account director. In his new post, Hernandez will lead strategic development of branding and enrollment campaigns, stakeholder engagement programs, and behavior change initiatives on behalf of for-profit and nonprofit health organizations.
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| Candice Carlton |
FiComm Partners, which works primarily with wealth management and financial services firms, has brought on Candice Carlton as a senior vice president, leading its newly launched advisor education offering. She has led similar initiatives for companies including United Capital (recently acquired by Goldman Sachs) and XY Planning Network. Carlton has also served as senior project and communications at Mercer Advisors. FiComm’s advisor education offering is focused on providing financial advisors with the tools to implement proactive marketing and video communications. In addition to a series of virtual workshops, the offering provides hands-on experience and expert guidance. FiComm's first workshop, “Zero to Launch DIY Video,” will take place on May 11.
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| Beth Wilson |
The Seam, a Memphis, TN-based provider of agribusiness software and trading solutions, has appointed Beth Wilson director of marketing and public relations. Wilson comes to The Seam from inferno, a marketing and advertising firm, where she served as director of public relations. In her new post, Wilson is responsible for managing and enhancing The Seam brand, collaborating with the projects team to deliver materials and models for new services, as well as expanding the company's efforts with industry partners. The Seam began operating in 2000 as an online exchange for cotton trading, and has since expanded its software services into other crops, including peanuts, soybeans, grains and dairy. It has cleared or processed more than $9 billion through its platforms.
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
FGS Global brings on Global Counsel's Joe Palombo as a partner in the firm’s London office... SJW Group, an investor-owned pure-play water and wastewater utility, names Nazan Riahei as VP of communications, a newly created role... Measurabl, an ESG tech platform for real estate, names Chris Zegal SVP of marketing
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