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| Julian Hernandez |
Crosby Marketing Communications has named Julian Hernandez vice president in the agency’s health practice. Hernandez comes to Crosby from its Los Angeles-based healthcare branding agency Maricich Health, where he served as senior client engagement director, leading integrated campaigns and multicultural outreach programs for a client roster that included health plans, hospitals and health systems. He previously worked at Crosby as an account director. In his new post, Hernandez will lead strategic development of branding and enrollment campaigns, stakeholder engagement programs, and behavior change initiatives on behalf of for-profit and nonprofit health organizations.
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| Candice Carlton |
FiComm Partners, which works primarily with wealth management and financial services firms, has brought on Candice Carlton as a senior vice president, leading its newly launched advisor education offering. She has led similar initiatives for companies including United Capital (recently acquired by Goldman Sachs) and XY Planning Network. Carlton has also served as senior project and communications at Mercer Advisors. FiComm’s advisor education offering is focused on providing financial advisors with the tools to implement proactive marketing and video communications. In addition to a series of virtual workshops, the offering provides hands-on experience and expert guidance. FiComm's first workshop, “Zero to Launch DIY Video,” will take place on May 11.
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| Beth Wilson |
The Seam, a Memphis, TN-based provider of agribusiness software and trading solutions, has appointed Beth Wilson director of marketing and public relations. Wilson comes to The Seam from inferno, a marketing and advertising firm, where she served as director of public relations. In her new post, Wilson is responsible for managing and enhancing The Seam brand, collaborating with the projects team to deliver materials and models for new services, as well as expanding the company's efforts with industry partners. The Seam began operating in 2000 as an online exchange for cotton trading, and has since expanded its software services into other crops, including peanuts, soybeans, grains and dairy. It has cleared or processed more than $9 billion through its platforms.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
