Hill+Knowlton Strategies has aced a competitive pitch for DS Smith, London-based $7.5B global packaging giant.
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The WPP unit will provide strategic communications, creative, media relations and PA support from its London office with support from Brussels and New York.
Greg Dawson, director of corporate affairs at DS Smith, said H+K shares his company's "passion for sustainability and innovation" and is the right partner for "redefining packaging for a changing world.
DS Smith has been consolidating its agency roster following the 2019 appointment of Shona Inglis as head of media relations & campaigns.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
