MMGY Hills Balfour rolled out the #TogetherInTravel marketing campaign on behalf of World Travel & Tourism Council. Launched April 20, the push is aimed at galvanizing the global travel and tourism community.
The PR firm is donating the time it spends working on the campaign, which encourages travelers from around the world to share the hashtag #TogetherInTravel to stimulate a conversation across social platforms.
The effort also includes a video and a microsite, TogetherInTravel.com, which will host the video as well as user-generated content and stories.
The goal is the fill social media with stories, images and videos to keep the spirit of travel truly alive. “Our message is that everyone can still stay inspired with future travel ideas and bookings—and in the meantime, be part of a virtual space for sharing, connecting, and collectively inspiring,” said WTTC CEO Gloria Guevara.