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Tickr, a marketing and media analytics platform, has introduced the COVID-19 Brand Risk Monitor, a crisis communications management solution to help agencies track the impact of the pandemic. It tracks media coverage and social conversations for client brands in real-time through a unified interface, letting agencies track brands, people, peers and competitors, products, categories and keyword terms on a global level, across multiple industries. It also provides streamlined agency-client reporting, with dashboards that show the most recent, up-to-date data and information. The company says that the information can be presented immediately in a client-ready format, creating a more efficient workflow and enabling agency resources to be focused on generating insights, strategy and action.
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RooneyPartners has launched The RP HealthCast, a weekly podcast series devoted to healthcare issues and medical innovation. Hosted by agency managing director Jeffrey Freedman, the podcast will feature interviews with health industry CEOs, medical key opinion leaders, research scientists and journalists reporting on healthcare-related topics. “I believe The RP Healthcast’s contributions to the healthcare conversation will assume added importance in light of the public health policy changes apt to follow in the wake of the pandemic,” said RooneyPartners founder and CEO Terry Rooney. The RP HealthCast is available on all podcast service providers, including Alexa.
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| Donvil Collins |
VeeKast, a White Plains, NY-based video production company, has launched VirtEventPro, a professional virtual live event production service. The company says that its service differs from such apps as Zoom or Webex because of its ability to handle live events beyond the scope of general meetings. It allows users to stream a professionally produced live event to their website or such platforms like Facebook, Twitter and YouTube. VirtEventPro can accommodate multiple presenters from different locations as well as events moderated by an emcee. Pre-recorded videos, such as honoree videos, or presentations, can also be incorporated. “Many non-profits rely on their big annual galas for a large chunk of the year’s fundraising. Instead of postponing them, or canceling these events outright, I want them to consider changing them to virtual live events,” said VeeKast president and CEO Donvil Collins.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
