Riester, a Phoenix-based advertising and digital marketing company, has launched Riester Public Affairs, an advocacy communications firm located in Washington, DC.
A women majority-owned firm, it is headed up by Riester principal and chief strategic officer Mirja Riester, along with DC communications pros Summer Johnson and Robert Johnson.
Reister says that the new initiative will be focused on working with clients that need to influence lawmakers, voters or customers. “From this position,” she said, “we’ll be able to give clients looking to advocate a message or position the edge they need when competing in a crowded messaging field.”
For the past two years, the Johnsons have produced a weekly podcast centered around public relations tips. At Reister Public Affairs they will put out a new show for PR professionals, "PR Nation," which will be published every other Friday. (O’Dwyer’s is a contributor to the podcast.)
In addition to its Phoenix headquarters and the new DC location, Riester has offices in Los Angeles, New York and Park City, UT, employing over 120 research, creative, digital and public relations professionals.