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The Consultancy PR has been selected as agency of record for Outer, a Santa Monica, CA-based company that manufactures outdoor furniture with an emphasis on sustainability. The agency will work to bring awareness to the brand through a communications program incorporating public relations, thought leadership and product launches. Outer says that each chair of the Outer Sofa, its key product, is made using approximately 100 plastic bottles, resulting in a totally recyclable product that is made from 30 percent recycled materials. The company is also a participant in 1% for the Planet, a coalition of businesses that have decided to give one percent of their sales back to the environment—whether or not they were profitable.
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Imagine PR has been appointed North American PR representative for Maisons Pariente, a new collection of five-star boutique hotels in France. Imagine will work to secure US and Canadian print and online consumer press coverage for Maisons Pariente in sectors including travel, lifestyle, design, architecture, food & wine, history, art and wellness. The agency will also focus on creating awareness of the hotel group, gaining interest from prospective guests and key opinion leaders, and developing consumer brand partnerships. Patrick Pariente, founder of fashion brand Naf Naf, along with his daughters, Lesley Kouhana and Kimberley Cohen, runs Maisons Pariente. Its properties include the Hôtel Crillon Le Brave in Vaucluse, the Hôtel Lou Pinet in Saint-Tropez and the Hôtel Le Coucou in Méribel. The company also plans to open a hotel in Paris next year.
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Global Results Communications has been named agency of record for Numa, a virtual answering service powered by artificial intelligence. GRC will produce and launch multifaceted media campaigns to increase Numa’s market presence and generate coverage in top-tier news and trade publications. The agency’s first task is to support Numa founders Joel Grossman and Tasso Roumeliotis as they temporarily waive all fees, as well as contract and credit card requirements, to support businesses impacted by the coronavirus crisis. Making a business number textable, Numa handles and responds to every voicemail, text, and Facebook message with its AI-based platform.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said hey find brand influence as “extremely” or “very” important.
BGR Analytics rates Texas as the best state for AI investors to place their money, according to its newly launched BGR Best States for AI Investment Index... Pierpont Communications, a PR and integrated digital marketing agency headquartered in Houston, expands into South Florida... The Pollack Group names Project Petals as the recipient of its 2026 Big Red Grant.
LaVoie Strategic Communications Group launches an integrated market platform and redesigned website meant to reflect the agency’s evolving role advising healthcare, life sciences and government organizations... Highwire publishes “Passing the Torch: A Framework for CEO Transition Communication for Professional Services Businesses"... Auris, a communications lab backed by a strategic investment from Helios & Partners, launches.
MikeWorldWide acquires HudsonLake, a strategic communications firm specializing in organizational change, employee experience and workforce communications.
