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The Consultancy PR has been selected as agency of record for Outer, a Santa Monica, CA-based company that manufactures outdoor furniture with an emphasis on sustainability. The agency will work to bring awareness to the brand through a communications program incorporating public relations, thought leadership and product launches. Outer says that each chair of the Outer Sofa, its key product, is made using approximately 100 plastic bottles, resulting in a totally recyclable product that is made from 30 percent recycled materials. The company is also a participant in 1% for the Planet, a coalition of businesses that have decided to give one percent of their sales back to the environment—whether or not they were profitable.
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Imagine PR has been appointed North American PR representative for Maisons Pariente, a new collection of five-star boutique hotels in France. Imagine will work to secure US and Canadian print and online consumer press coverage for Maisons Pariente in sectors including travel, lifestyle, design, architecture, food & wine, history, art and wellness. The agency will also focus on creating awareness of the hotel group, gaining interest from prospective guests and key opinion leaders, and developing consumer brand partnerships. Patrick Pariente, founder of fashion brand Naf Naf, along with his daughters, Lesley Kouhana and Kimberley Cohen, runs Maisons Pariente. Its properties include the Hôtel Crillon Le Brave in Vaucluse, the Hôtel Lou Pinet in Saint-Tropez and the Hôtel Le Coucou in Méribel. The company also plans to open a hotel in Paris next year.
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Global Results Communications has been named agency of record for Numa, a virtual answering service powered by artificial intelligence. GRC will produce and launch multifaceted media campaigns to increase Numa’s market presence and generate coverage in top-tier news and trade publications. The agency’s first task is to support Numa founders Joel Grossman and Tasso Roumeliotis as they temporarily waive all fees, as well as contract and credit card requirements, to support businesses impacted by the coronavirus crisis. Making a business number textable, Numa handles and responds to every voicemail, text, and Facebook message with its AI-based platform.
FGS Global launches its AI Advisory practice and acquires Memetica, a specialist technology consultancy in AI-driven threat detection and mitigation across social, dark web and fringe platforms... The Harris Poll, which is part of Stagwell, launches Harris QuestRQ, a reputation system for business, communications and marketing leaders... The Change Agencies, an inclusive communications agency network, brings on The Holliday Collaborative Agency in Indianapolis and Meraki Communications Group in Alexandria, VA, as members.
The Public Relations Global Network adds Agence Profile in Paris and IDDEA Comunicaciones in Bogotá to its membership... Signal Group, a DC-based firm, launches AI Frame, a PA offering to help organizations understand and manage how they appear across Large Language Model AI platforms... Spears Group, a New Orleans-headquartered integrated marketing and advertising agency, sets up shop in Houston... IPREX brings on new partner agencies in Italy, Chicago, Las Vegas and India.
The New York Chapter of the Public Relations Society of America names Attention Comms CEO Paul Cohen as 2026 president of its board of directors. Cohen succeeds Ken Kerrigan, who has held executive posts at Bliss Group, Infinite and Weber Shandwick... Startr Co. of Los Angeles, marks its 10th anniversary with the launch of a renewed brand identity and redesigned website.... Michael Best Strategies, an affiliated consulting firm of national law firm Michael Best, is introducing a corporate advisory service.
Real Chemistry launches RC Resolve, a healthcare advisory practice... Seven Letter, a bipartisan strategic communications firm, adds offices in Los Angeles, New York, and Huntsville... GMMB founding partner David Mitchell died on Jan. 2 at 75. Mitchell’s career in communications began in June 1978, when he joined the staff of the United Auto Workers as assistant to the director of public relations and publications.
Berns Communications Group expands its advisory services and rebrands as Berns & Co... DVV Media International, a B2B media and events company serving the transport and logistics markets, sells its Road portfolio of products to Mark Allen Group... MAD Global Strategy of New Jersey launches a Washington presence. 
