The Consultancy PR has been selected as agency of record for Outer, a Santa Monica, CA-based company that manufactures outdoor furniture with an emphasis on sustainability. The agency will work to bring awareness to the brand through a communications program incorporating public relations, thought leadership and product launches. Outer says that each chair of the Outer Sofa, its key product, is made using approximately 100 plastic bottles, resulting in a totally recyclable product that is made from 30 percent recycled materials. The company is also a participant in 1% for the Planet, a coalition of businesses that have decided to give one percent of their sales back to the environment—whether or not they were profitable.


Imagine PR has been appointed North American PR representative for Maisons Pariente, a new collection of five-star boutique hotels in France. Imagine will work to secure US and Canadian print and online consumer press coverage for Maisons Pariente in sectors including travel, lifestyle, design, architecture, food & wine, history, art and wellness. The agency will also focus on creating awareness of the hotel group, gaining interest from prospective guests and key opinion leaders, and developing consumer brand partnerships. Patrick Pariente, founder of fashion brand Naf Naf, along with his daughters, Lesley Kouhana and Kimberley Cohen, runs Maisons Pariente. Its properties include the Hôtel Crillon Le Brave in Vaucluse, the Hôtel Lou Pinet in Saint-Tropez and the Hôtel Le Coucou in Méribel. The company also plans to open a hotel in Paris next year.


Global Results Communications has been named agency of record for Numa, a virtual answering service powered by artificial intelligence. GRC will produce and launch multifaceted media campaigns to increase Numa’s market presence and generate coverage in top-tier news and trade publications. The agency’s first task is to support Numa founders Joel Grossman and Tasso Roumeliotis as they temporarily waive all fees, as well as contract and credit card requirements, to support businesses impacted by the coronavirus crisis. Making a business number textable, Numa handles and responds to every voicemail, text, and Facebook message with its AI-based platform.