Jim Boyle, who founded Boyle Public Affairs with his wife, Kellie Boyle, in 2011, has been named chief marketing & communications officer at BBB National Programs, the branch of the Better Business Bureau that runs national programs on dispute resolution, advertising review, privacy and industry self-regulation.
At BBB National Programs, he will report to Eric Reicin, who joined the organization as president and CEO in November.
Boyle will remain an advisor at Boyle Public Affairs, with Kellie Boyle taking on the role of principal.
Before starting up the firm, he was vice president of brand marketing and corporate communications at Sallie Mae. He has also served as senior vice president, corporate communications at Discovery Inc., and director, corporate communications at CNBC, as well as a press secretary in the U.S. House of Representatives.
Also coming on board at BBB National Programs are Abby Hills as director, communications and Lucy Bierer as senior manager, communications. Both will report to Boyle.
Hills previously led marketing and communications efforts for the Center for Education and Workforce within the U.S. Chamber of Commerce Foundation. Bierer comes to BBB National Programs from the Government Executive Media Group, a division of Atlantic Media, where she was a research analyst.