Russo Partners' Sports-Health Alliance has launched a social media campaign to encourage individuals to reconnect, rebuild and strengthen personal relationships despite the stay-at-home orders in place because of the COVID-19 pandemic. The “Stay Safe. Stay Together. Stay Healthy" initiative includes the premiere of a public service announcement featuring professional sports figures and life sciences industry leaders. The PSA was created by Russo Partners chairman and CEO Tony Russo, and broadcaster/retired NFL player Solomon Wilcots, who leads the Sports-Health Alliance. Others featured in the video include NFL Hall of Famer Rod Woodson, former MLB player Chris Dickerson and Ovid Therapeutics chairman and CEO Jeremy Levin, who is also chair of the Biotechnology Innovation Organization. The "Stay Safe. Stay Together. Stay Healthy." team asks that individuals view the public service announcement and share it on their own social media channels using the hashtag #SportsHealthAlliance. Additional social media content will be released throughout May as part of the campaign.
M Group Strategic Communications has formed MG | Emergence, an integrated communications offering intended to provide businesses with strategic programming for short-term recovery and long-term sustainable growth following the pandemic. MG | Emergence offers market intelligence, strategic counsel and tactical execution of communications strategies to navigate the post-pandemic environment. It focuses on such areas as mission, vision and values; audience behavior; investor sentiment; the regulatory environment; technological infrastructure; and thought leadership. “While the true economic impact of the COVID-19 outbreak has yet to be realized, what is becoming increasingly clear are the tectonic shifts taking place in corporate, consumer and government behavior,” said M Group founder and CEO Jay A. Morakis. mmunications. “We developed MG | Emergence to help guide corporates through this process.”
The Los Angeles chapter of the Hispanic Public Relations Association is accepting applications for its 2020 Scholarship Program. The program recognizes academic achievement and community service by undergraduate and graduate students pursuing a career in public relations and related fields of communication (digital communication, marketing, communication). This year, it will award four undergraduate students and one graduate student scholarships of $2,000 each. Recipients will also have the opportunity to interview for internships at agencies and corporate organizations in the HPRA network and will get one year of student membership to HPRA free of charge. College students pursuing a degree in public relations can apply online at https://hpra-usa.org/pages/los-angeles-hpra-scholarship-program/. The deadline to submit an application is May 22.