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Red Lorry Yellow Lorry has been named PR agency of record for TrapX Security, a company specializing in cyber deception technology. The agency says it will use its experience and relationships in the B2B technology media landscape to showcase TrapX’s technology, which works to detect, deceive and defeat advanced cyberattacks in real-time. Run out of the agency’s Boston office, the program will focus on raising awareness of TrapX’s solutions among security and IT professionals, CISOs and cybersecurity researchers. Along with the creation of proactive pitch campaigns, the program will include rapid response and news hijacking. TrapX Security CEO Ori Bach cited the agency’s “proven track record supporting B2B technology companies and technical understanding of our industry” as the major reasons behind its selection.
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Clarity has been named agency of record for AnyClip, a company that provides tools, insights and solutions aimed at improving streaming video strategies for media companies and marketers. The account will be handled through Clarity’s New York office. AnyClip utilizes artificial intelligence to analyze the images and audio of video content in real-time and “tags” such elements as keywords, categories and brand safety issues as they’re recognized. In March, the company received support from the Google News Initiative to launch a video-on-demand experience providing a cost-effective way for media companies, brands and others to host and curate VOD pages.
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Segal Communications has been named agency of record for Detroit-based tech start-up NeedAnything?, which has just come out of stealth mode and is preparing for a national launch. The agency will provide NeedAnything? with regional and national media relations support, influencer relations, and social media management. Triggered by in-store beacons, the NeedAnything? app can alert the people a user chooses to ask if they “need anything?” when the user enters a registered store, to save them a separate trip. Started in 2018, Segal Communications represents such clients as Relay, Republic Wireless, Pots & Co, Boon Supply and Hotel Ketchum.
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5W Public Relations will be handling insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. 5WPR has worked with SEMrush since November 2019 and supports coverage for SEMrush’s advanced analytic reports. Based out of Boston, SEMrush is used by over five million marketing professionals in over 140 countries, and offers 40 tools for search, content, social media, and market research. SEMrush head of PR Jana Garanko said that 5W was chosen for its “deep understanding of how insights and trends can be used by media to support their data-driven articles.”
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
