Six firms are competing for the Pensacola International Airport account, a PR, advertising and public information piece of business worth $600K annually.

Vandiver Group, Adams Media Group, Finn Partners, Aqua Marketing and Communications, Image Development Marketing Group and Showcase Pensacola have been invited to make presentations, Kaycee Lagarde, public information officer for Pensacola, told O'Dwyer's.

Pensacola, which issued an RFP for the airport work in January, is the westernmost city on Florida's Panhandle.

Serving more than 2M passengers per year, PAC is the largest airport between Jacksonville and New Orleans.

Prior to the COVID-19 pandemic, Delta Air Lines, United, Southwest, Silver, American and Frontier offered 90 daily flights from the facility

The PAC contract will run for three years.