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Diffusion has started up a program meant to help brands retool their campaigns, ideas and launches in light of the changes in the economic landscape brought about by the COVID-19 crisis. The Diffusion Gut Check will give brands an outside opinion on whether or not any new initiatives are a good or bad idea from a PR perspective. Ideas will be submitted (under NDA) to a group composed of both Diffusion executives and other PR leaders, who will then send back a five-minute assessment of the idea’s prospects for success. The assessment is free of charge. To send in your idea, send an email to [email protected] or click here.
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| Jordan Hoyer |
Lambert general counsel Jordan Hoyer is launching Camber Engage, a firm that will offer legal consulting and fractional general counsel to clients. Lambert has endorsed the new offering. Camber Engage’s services will include general business law, litigation management and merger and acquisition due diligence to middle-market companies on a fractional basis. It also sources industry and issue specialists, vetting the most qualified experts from across a network of full-service firms. Hoyer’s “connections, knowledge and business-tuned legal strategy help our firm grow and innovate, and I’m excited to recommend her legal services through Camber to our clients,” said Lambert founder and owner Jeffrey Lambert.
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RSM Marketing Services is joining forces with longtime client the Kansas Restaurant & Hospitality Association to support restaurants across the state. The RSM team has developed OpenInKS.com, which offers a centralized database of Kansas restaurants that are open for carryout, curbside and/or delivery. It allows customers to sort by city, service options, cuisine and view menus. Restaurants and lodging establishments can add their listing at no cost. "At a time like this, you need to do more marketing, not less," said RSM managing partner Bruce Rowley. "It's all about direct connection and communication. The go-to tactic is social media, but we found that many small restaurant and hospitality businesses don't have an established platform. Building that up takes time that they don't have right now.”
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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