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Diffusion has started up a program meant to help brands retool their campaigns, ideas and launches in light of the changes in the economic landscape brought about by the COVID-19 crisis. The Diffusion Gut Check will give brands an outside opinion on whether or not any new initiatives are a good or bad idea from a PR perspective. Ideas will be submitted (under NDA) to a group composed of both Diffusion executives and other PR leaders, who will then send back a five-minute assessment of the idea’s prospects for success. The assessment is free of charge. To send in your idea, send an email to [email protected] or click here.
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| Jordan Hoyer |
Lambert general counsel Jordan Hoyer is launching Camber Engage, a firm that will offer legal consulting and fractional general counsel to clients. Lambert has endorsed the new offering. Camber Engage’s services will include general business law, litigation management and merger and acquisition due diligence to middle-market companies on a fractional basis. It also sources industry and issue specialists, vetting the most qualified experts from across a network of full-service firms. Hoyer’s “connections, knowledge and business-tuned legal strategy help our firm grow and innovate, and I’m excited to recommend her legal services through Camber to our clients,” said Lambert founder and owner Jeffrey Lambert.
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RSM Marketing Services is joining forces with longtime client the Kansas Restaurant & Hospitality Association to support restaurants across the state. The RSM team has developed OpenInKS.com, which offers a centralized database of Kansas restaurants that are open for carryout, curbside and/or delivery. It allows customers to sort by city, service options, cuisine and view menus. Restaurants and lodging establishments can add their listing at no cost. "At a time like this, you need to do more marketing, not less," said RSM managing partner Bruce Rowley. "It's all about direct connection and communication. The go-to tactic is social media, but we found that many small restaurant and hospitality businesses don't have an established platform. Building that up takes time that they don't have right now.”
MACCO Group, a national business restructuring and financial advisory firm, launches a dedicated crisis communications and special situations practice... Anomaly, a Stagwell unit with 600 staff across its talent hubs in Los Angeles, New York, Toronto, London, Berlin and Shanghai, launches a Paris office... ASTRSK PR opens applications for its 8th Annual Pro Bono Contest. The contest awards one early-stage startup, founded by a woman, BIPOC, AAPI and/or LGBTQIA+ entrepreneur, with a full year of PR services valued at over $200K.
Highwire launches AcroAI, an agentic AI platform... FGS Global introduces a new brand identity... Coyne Public Relations puts an inclusive spin on Take Your Child to Work Day with its new “Take Your VIP to Work Day”... Marino SVP Jordan Isenstadt is elected to the board of directors of the National Cannabis Industry Association.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
