Strategic Objectives has been named public relations agency of record for Kia Canada Inc. The agency will provide strategy expertise while partnering with Kia’s public relations team on media relations, influencer partnerships, special events, auto shows and corporate social responsibility initiatives. In 2019 Kia Canada celebrated 20 years of business in Canada and sold its one-millionth vehicle in Sherbrooke, Quebec. Kia Canada national public relations manager Susan Bernardo said that the Toronto-based agency has “the deep automotive experience, combined with the out-of-the-box creativity, needed to help build the Kia brand in Canada.”


North 6th Agency has been selected as public relations agency of record for Breather, a flexible, private workspace provider with a global network of private office and meeting spaces. N6A will support Breather on a variety of corporate communications and external media initiatives, including competitive awareness and revenue outcomes. The agency’s efforts will combine earned media, amplification and KPI alignment. Breather gives businesses access to fully furnished workspaces on flexible terms by the hour, day, month, or year, with locations in such cities as New York, San Francisco, Toronto and London. N6A will donate 10 percent of the proceeds from the Breather engagement to The Centers for Disease Control and Prevention COVID-19 Emergency Response Fund, which provides financial support to meet fast-emerging needs identified by the CDC to respond to the public health threat posed by COVID-19.


Diffusion is now agency of record for Verb Energy, which makes what the company says is the fastest-growing caffeinated energy bar on the market. The agency is responsible for all corporate and consumer media relations as it works with the brand to raise awareness of Verb’s text-to-order DTC model and to support an initiative that will supply over half a million of the brand’s energy bars to healthcare workers involved in the fight against COVID-19. Diffusion will also help Verb drive awareness around new flavors, products and partnerships, seeding bars to reporters, influencers and reviewers to try the bars for themselves. Customers can order Verb bars with a text message, and receive a package or a flexible monthly subscription delivered to their door.


iMARS Communications has signed on to provide communication support and promotion for NovaVind JSC, a subsidiary of Rosatom, a Russian state corporation headquartered in Moscow that specializes in nuclear energy. iMARS will organize special communication events for NovaVind JSC and hold press events. The goal of NovaVind JSC is to consolidate all of Rosatom’s wind energy assets, a task which will require the formation in Russia of new competencies for the creation and management of wind power plants, the organization of serial production of wind turbines, the organization of after-sales services, marketing competencies, and the development and sales of new products.