US investors are seeking more forward-looking news related to the COVID-19 pandemic, specifically on how companies are planning to recover from the crisis, according to a survey conducted by Dukas Linden Public Relations.
A majority (56 percent) of respondents want to read or hear about post-COVID-19 recovery scenarios, while 13 percent don't.
Forty-six percent of respondents stepped up their consumption of financial news during the pandemic. A little more than a quarter (26 percent) of respondents are reading less.
There's a desire for more "positive news" about COVID-19. Sixty percent want stories about how businesses are coping with lockdowns or how communities are "flattening the curve."
The LDPR survey, conducted with YouGov, found that 34 percent of online readers are more apt to click on a story with a positive headline than a negative one.
Richard Dukas noted that as more states relax at-home restrictions, investors are eager for actionable insights on the direction of the economy, financial markets and specific industry sectors."
He's advising clients to begin communicating their post-COVID-19 strategic plans so that investors, customers, employees, supply chain partners and other stakeholders know what to expect.