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BerlinRosen has rebranded via a new website, social media presence and "Your story, above all" mission statement as the New York-based firm celebrates its 15th anniversary year.
The rebrand is a result of a year-long process designed to showcase how BR embraces its clients' goals and works with them to develop and execute plans that get results, explained Valerie Berlin and Jonathan Rosen.
"The idea to build a communications firm that operates with the speed and intensity of a political campaign has taken us from a two-person startup fifteen years ago to a team of nearly 200 strategists, writers, producers and designers," they said.
The revamped website contains 13 subsites dedicated to practice areas served by the firm. They are arts & culture, campaigns & elections, crisis management, education, health, issue advocacy, labor, lifestyle & travel, nonprofits & philanthropy, public affairs, real estate & land use, renewable energy & environment, and technology & innovation.
There also is a dedicated subsite for COVID-19 response that shows how BR helps clients navigate the crisis with tactics across earned media, digital strategy, advertising, internal communications and crisis management.
BR, which has offices in NYC, Washington and Los Angeles, represents clients such as Samsung, Singapore Airlines, UNICEF USA, HBO Max, Bloomberg Media, Ford Foundation and Brookfield.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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