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BerlinRosen has rebranded via a new website, social media presence and "Your story, above all" mission statement as the New York-based firm celebrates its 15th anniversary year.
The rebrand is a result of a year-long process designed to showcase how BR embraces its clients' goals and works with them to develop and execute plans that get results, explained Valerie Berlin and Jonathan Rosen.
"The idea to build a communications firm that operates with the speed and intensity of a political campaign has taken us from a two-person startup fifteen years ago to a team of nearly 200 strategists, writers, producers and designers," they said.
The revamped website contains 13 subsites dedicated to practice areas served by the firm. They are arts & culture, campaigns & elections, crisis management, education, health, issue advocacy, labor, lifestyle & travel, nonprofits & philanthropy, public affairs, real estate & land use, renewable energy & environment, and technology & innovation.
There also is a dedicated subsite for COVID-19 response that shows how BR helps clients navigate the crisis with tactics across earned media, digital strategy, advertising, internal communications and crisis management.
BR, which has offices in NYC, Washington and Los Angeles, represents clients such as Samsung, Singapore Airlines, UNICEF USA, HBO Max, Bloomberg Media, Ford Foundation and Brookfield.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
