BerlinRosen has rebranded via a new website, social media presence and "Your story, above all" mission statement as the New York-based firm celebrates its 15th anniversary year.

The rebrand is a result of a year-long process designed to showcase how BR embraces its clients' goals and works with them to develop and execute plans that get results, explained Valerie Berlin and Jonathan Rosen.

"The idea to build a communications firm that operates with the speed and intensity of a political campaign has taken us from a two-person startup fifteen years ago to a team of nearly 200 strategists, writers, producers and designers," they said.

The revamped website contains 13 subsites dedicated to practice areas served by the firm. They are arts & culture, campaigns & elections, crisis management, education, health, issue advocacy, labor, lifestyle & travel, nonprofits & philanthropy, public affairs, real estate & land use, renewable energy & environment, and technology & innovation.

There also is a dedicated subsite for COVID-19 response that shows how BR helps clients navigate the crisis with tactics across earned media, digital strategy, advertising, internal communications and crisis management.

BR, which has offices in NYC, Washington and Los Angeles, represents clients such as Samsung, Singapore Airlines, UNICEF USA, HBO Max, Bloomberg Media, Ford Foundation and Brookfield.