The Hudson River Park Trust, which oversees four miles of Manhattan shoreline parkland, renovated piers and cultural/recreational/educational programming, is looking for a PR firm to heighten awareness of its brand among New Yorkers and visitors. There is no incumbent firm.
Created in 1998, the Trust transformed decaying piers and parking lots along Manhattan's west side into a premium destination that attracts 17M visitors a year.
Hudson River Park runs from just north of Chambers St. to 59th Street and includes Chelsea Piers, Circle Line and the Intrepid Museum, along with a Dept. of Sanitation marine transfer station and a ferry and helicopter terminal.
A large donation by the Diller-Von Furstenberg Family Foundation is bankrolling construction of "Little Island," a public park pier slated to open in 2021.
The Trust wants a full-service PR firm with five years of media pitching experience for media relations, positioning, promotion and development of a communications strategy.
It plans to issue a three-year contract with two one-year renewal options. The work begins June 1.
Proposals are due May 15. They go to Kira Levy, director, marketing & events, at [email protected]