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Joele Frank is handling US media for Avianca, Latin America's third-biggest airline, which filed for Chapter 11 on May 10 due to the "unforeseeable impact of the COVID-19 pandemic."
The fleet of the Columbia flagship carrier has been grounded since mid-March, a move that wiped out 80 percent of its revenues.
"Avianca is facing the most challenging crisis in our 100-year history as we navigate the effects of the COVID-19 pandemic," said Anko van der Werff, CECO.
He said the grounding and a projected gradual recovery from the COVID-19 crisis made the Chapter 11 filing in US Bankruptcy Court for the Southern District of New York a "necessary step to address our financial challenges."
Avianca flies more than 30M people a year to 76 destinations in 27 countries. It has more than 21K workers.
Joele Frank, Wilkinson Brimmer Katcher's Leigh Parrish represents Avianca, while LLYC's Alejandra Aljure works in the Central American region.
Hut 8, energy infrastructure platform, has named NextEra Energy's Mark Eidelman head of IR and SVP of strategic finance.
Teneo handles easyJet as Minneapolis investment firm Castlelake mulls a possible takeover of the British budget airline.
Brunswick Group represents Universal Music Group as it rejects the unsolicited $65B takeover offer by billionaire Ed Ackman's Pershing Square Capital Management because it “fundamentally and materially undervalues” the world’s largest music company.
Prosek Partners brings on Danielle O’Brien as a managing director in its investor relations practice, based in the firm’s New York office.
Houston’s Dancie Perugini Ware PR represents Fertitta Entertainment as it takes Caesars Entertainment private in a $17.6B cash deal. 
