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French|West|Vaughan has been selected as agency of record for Healthy Pet, which makes small animal bedding and litter products from sustainably sourced, responsibly rescued natural plant fiber. FWV and FWV Fetching—FWV’s division dedicated to pet marketing—will manage external communications including media relations, special events, influencer programming, social media and digital marketing throughout 2020 as an extension of the multi-year partnership between the two organizations. FWV will support Healthy Pet’s ökocat rebrand and packaging relaunch, as well as its “Carefresh Gives Back” philanthropic efforts. “Our amplified partnership with FWV greatly enhances our ability to reach pet parents around the country,” said Healthy Pet head of consumer marketing Jane Wasley.
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Jenerate PR has been named agency of record for the Hawaii Restaurant Association, which works to unify, represent and support the Hawaii restaurant and food service industry. Jenerate PR will provide strategic communication services to increase awareness of the organization, its resources and initiatives, special events and membership benefits. HRA will also work with Jenerate PR’s dedicated social media team to increase reach and engagement across its social channels. HRA executive director Sheryl Matsuoka said that Jenerate’s “impactful work in promoting dining destinations across the islands” will aid the organization “as we face unprecedented challenges to our industry here in Hawaii.”
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| James Golden |
TransMedia Group said it has been retained by New Journey PAC, an organization that aims to “make Black Americans Republican again.” It also includes MAGA.BLACK, an online destination “for one and all.” New Journey was founded by James Golden, who under the name of “Bo Snerdley” is senior producer for Rush Limbaugh’s talk radio show. New Journey’s advisors include former Ohio secretary of state Ken Blackwell and former Senator Jim DeMint (R-SC).
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
