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French|West|Vaughan has been selected as agency of record for Healthy Pet, which makes small animal bedding and litter products from sustainably sourced, responsibly rescued natural plant fiber. FWV and FWV Fetching—FWV’s division dedicated to pet marketing—will manage external communications including media relations, special events, influencer programming, social media and digital marketing throughout 2020 as an extension of the multi-year partnership between the two organizations. FWV will support Healthy Pet’s ökocat rebrand and packaging relaunch, as well as its “Carefresh Gives Back” philanthropic efforts. “Our amplified partnership with FWV greatly enhances our ability to reach pet parents around the country,” said Healthy Pet head of consumer marketing Jane Wasley.
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Jenerate PR has been named agency of record for the Hawaii Restaurant Association, which works to unify, represent and support the Hawaii restaurant and food service industry. Jenerate PR will provide strategic communication services to increase awareness of the organization, its resources and initiatives, special events and membership benefits. HRA will also work with Jenerate PR’s dedicated social media team to increase reach and engagement across its social channels. HRA executive director Sheryl Matsuoka said that Jenerate’s “impactful work in promoting dining destinations across the islands” will aid the organization “as we face unprecedented challenges to our industry here in Hawaii.”
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| James Golden |
TransMedia Group said it has been retained by New Journey PAC, an organization that aims to “make Black Americans Republican again.” It also includes MAGA.BLACK, an online destination “for one and all.” New Journey was founded by James Golden, who under the name of “Bo Snerdley” is senior producer for Rush Limbaugh’s talk radio show. New Journey’s advisors include former Ohio secretary of state Ken Blackwell and former Senator Jim DeMint (R-SC).
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
