French|West|Vaughan has been selected as agency of record for Healthy Pet, which makes small animal bedding and litter products from sustainably sourced, responsibly rescued natural plant fiber. FWV and FWV Fetching—FWV’s division dedicated to pet marketing—will manage external communications including media relations, special events, influencer programming, social media and digital marketing throughout 2020 as an extension of the multi-year partnership between the two organizations. FWV will support Healthy Pet’s ökocat rebrand and packaging relaunch, as well as its “Carefresh Gives Back” philanthropic efforts. “Our amplified partnership with FWV greatly enhances our ability to reach pet parents around the country,” said Healthy Pet head of consumer marketing Jane Wasley.
Jenerate PR has been named agency of record for the Hawaii Restaurant Association, which works to unify, represent and support the Hawaii restaurant and food service industry. Jenerate PR will provide strategic communication services to increase awareness of the organization, its resources and initiatives, special events and membership benefits. HRA will also work with Jenerate PR’s dedicated social media team to increase reach and engagement across its social channels. HRA executive director Sheryl Matsuoka said that Jenerate’s “impactful work in promoting dining destinations across the islands” will aid the organization “as we face unprecedented challenges to our industry here in Hawaii.”
TransMedia Group said it has been retained by New Journey PAC, an organization that aims to “make Black Americans Republican again.” It also includes MAGA.BLACK, an online destination “for one and all.” New Journey was founded by James Golden, who under the name of “Bo Snerdley” is senior producer for Rush Limbaugh’s talk radio show. New Journey’s advisors include former Ohio secretary of state Ken Blackwell and former Senator Jim DeMint (R-SC).