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| Brian Tierney |
Brian Communications is going ahead with this summer’s internship program by taking it online. The Philadelphia firm's Summer Seminar Series will meet on Wednesday afternoons every other week from June through August (six sessions). Students will also be able to network individually with members of Brian's team. Topics covered in the sessions will include media relations, event planning, social media strategy and integrated marketing. Upon completion of the program, interns will receive a resume review and career counseling. “While we may not physically be in the office, we still wanted to give students the same opportunities they would have gotten through our internship program,” said Brian Communications CEO Brian Tierney. “Our internship program has always attracted high-caliber talent, and we wanted to help these budding professionals hone their skills in a way that is consistent with our mentor-driven approach. It’s really about creating a space to learn.”
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| Jeff Flint |
FSB Core Strategies is announcing a name change and restructuring to the Core Strategic Group to reflect the company’s expansion and growth. The Core Strategic Group of companies now includes BadFish Media, c3 Public Strategies, Chariot Campaigns, The Core Management Company, FSB Public Affairs and KPA Strategies. FSB acquired Chariot Campaigns and KPA Strategies in the past month. FSB Public Affairs CEO Jeff Flint will serve as Core Strategic Group’s president and CEO. Flint will serve on the Core Strategic Group’s board of directors, along with longtime FSB Public Affairs partners Kristy Babb and Cherri Spriggs, who will serve as chief administrative/talent officer, and chief client service officer, respectively. Chariot Campaigns president Jamie Fisfis and FSB Pubic Affairs president Frank Rizzo will also join the Core Strategic Group board. The new holding company employs nearly 50 professionals operating out of offices in Anaheim, Sacramento and San Francisco, with additional offices to be announced in the coming weeks.
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Gatesman has launched “Ads for Lunch,” a weekly YouTube podcast series. The 15-minute podcast, which is released every Thursday at noon, covers how advertisers are re-tooling their work to meet the demands of today’s fast-changing landscape. The first two episodes look at how brands like Dove, Apple and Coors Light have responded to the coronavirus pandemic and stay-at-home orders. Future episodes will zero in on the likability, relatability and overall effectiveness of campaigns for top brands. “We’re excited to bring the unique perspectives of a diverse spectrum of professionals together to debate what’s hot in the market and why,” said Gatesman president Shannon Baker. The podcast is available here.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
